| International marketing and national character: A review and proposal for an integrative theory T Clark Journal of marketing 54 (4), 66-79, 1990 | 1051 | 1990 |
| Toward a unified theory of consumer acceptance technology S Kulviwat, GC Bruner II, A Kumar, SA Nasco, T Clark Psychology & Marketing 24 (12), 1059-1084, 2007 | 692 | 2007 |
| Four ways to make services more tangible LL Berry, T Clark Business 36 (4), 53-54, 1986 | 281 | 1986 |
| Delineating the scope of corporate, business, and marketing strategy PR Varadarajan, T Clark Journal of Business Research 31 (2-3), 93-105, 1994 | 261 | 1994 |
| Toward a theory of international services: marketing intangibles in a world of nations T Clark, D Rajaratnam, T Smith Journal of International Marketing 4 (2), 9-28, 1996 | 259 | 1996 |
| In services, what’s in a name LL Berry, EF Lefkowith, T Clark Harvard Business Review 66 (5), 28-30, 1988 | 252 | 1988 |
| Environmental management: The construct and research propositions T Clark, PR Varadarajan, WM Pride Journal of Business Research 29 (1), 23-38, 1994 | 176 | 1994 |
| International services: perspectives at century’s end T Clark, D Rajaratnam Journal of services marketing 13 (4/5), 298-310, 1999 | 161 | 1999 |
| Global myopia: globalization theory in international business T Clark, LL Knowles Journal of International Management 9 (4), 361-372, 2003 | 139 | 2003 |
| Networks of customer-to-customer relationships in marketing: conceptual foundations and implications C Martin, T Clark Networks in marketing, 342-366, 1996 | 132 | 1996 |
| National boundaries, border zones, and marketing strategy: A conceptual framework and theoretical model of secondary boundary effects T Clark Journal of Marketing 58 (3), 67-80, 1994 | 113 | 1994 |
| Marketing, market growth, and endogenous growth theory: An inquiry into the causes of market growth S Bharadwaj, T Clark, S Kulviwat Journal of the academy of marketing science 33, 347-359, 2005 | 111 | 2005 |
| Controlling the uncontrollable: managing your market environment PR Varadarajan, T Clark, WM Pride MIT Sloan Management Review 33 (2), 39, 1992 | 108 | 1992 |
| The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines T Clark, TM Key, M Hodis, D Rajaratnam Journal of the Academy of Marketing Science 42, 223-241, 2014 | 99 | 2014 |
| Customer-to-customer: the forgotten relationship in relationship marketing T Clark, CL Martin Relationship marketing: Theory, methods, and applications, 1-10, 1994 | 87 | 1994 |
| Exchange rate pass-through and international pricing strategy: a conceptual framework and research propositions T Clark, M Kotabe, D Rajaratnam The Future of Global Business, 432-458, 2011 | 75 | 2011 |
| Marketing’s theoretical and conceptual value proposition: Opportunities to address marketing’s influence TM Key, T Clark, OC Ferrell, DW Stewart, L Pitt AMS Review 10, 151-167, 2020 | 61 | 2020 |
| Terrorism and travel: managing the unmanageable JS Conant, T Clark, JJ Burnett, G Zank Journal of Travel Research 26 (4), 16-20, 1988 | 53 | 1988 |
| Measuring country-of-origin effects in Caucasians, African-Americans and Chinese consumers for products and services JG Meng, SA Nasco, T Clark Journal of International Consumer Marketing 20 (2), 17-31, 2008 | 47 | 2008 |
| The concept of a marketing crisis T Clark Journal of the Academy of Marketing Science 16 (2), 43-48, 1988 | 44 | 1988 |
