| Determinants of generation Z green purchase decision: A SEM-PLS approach MNM Noor, RSA Jumain, A Yusof, MAH Ahmat, IF Kamaruzaman International Journal of Advanced and Applied Sciences 4 (11), 143-147, 2017 | 49 | 2017 |
| Incorporating multidimensional images into cultural heritage destination: does it help to explain and analyse better? JMS Lam, ZKM Makhbul, NA Aziz, MAH Ahmat Journal of Cultural Heritage Management and Sustainable Development, 2022 | 4 | 2022 |
| Malaysian green consumers demographical segmentation MNM Noor, MAH Ahmat, RSA Jumain, MA Mustafa, IF Kamaruzaman Benchmarking An International Journal 29 (2), 465-469, 2017 | 2 | 2017 |
| Intercultural communication competence: A case study of international students' intercultural intelligence in Malaysia MAH Ahmat, B Ardha, AMBA Said Bricolage: Jurnal Magister Ilmu Komunikasi 8 (1), 017-028, 2022 | | 2022 |
| MODELING THE CONSUMERS’MINDFULNESS ON THE SELECTION OF GREEN HOTELS: A SEM-PLS APPROACH MNM Noor, IF Kamaruzaman, AMA Said, MA Mustafa, RSA Jumain, ... | | |
