| Nostalgic Advertising in India: A Content Analysis of Indian TV Advertisements E Srivastava, S Maheswarappa, B Sivakumaran Asia Pacific Journal of Marketing and Logistics 29 (1), 1-25, 2017 | 36 | 2017 |
| Nostalgia: A review, propositions, and future research agenda E Srivastava, B Sivakumaran, SS Maheswarappa, J Paul Journal of Advertising 52 (4), 613-632, 2023 | 19 | 2023 |
| Nostalgic Advertising: Managing Ambivalence to Make it Work E Srivastava, S Maheswarappa, B Sivakumaran Marketing Intelligence and Planning 37 (3), 284-297, 2019 | 14 | 2019 |
| Public service announcements: A literature review and way forward B Sivakumaran, H R. M., N Nandakumar, E Srivastava International Journal of Consumer Studies, 2023 | 3 | 2023 |
| Managing the Complexity of Nostalgia: A Study of Affective and Cognitive Consequences of Nostalgic Advertising among Consumers E Srivastava, S Maheswarappa Asia-Pacific Advances in Consumer Research 11, 251-253, 2015 | 1 | 2015 |
| Consumer Creativity and Consideration Set: A Conceptual Framework and Research Propositions E Srivastava Indian Institute of Management Kozhikode Working papers, 2021 | | 2021 |
| Predicting In-Store Shopping post-COVID using Theory of Planned Behaviour E Srivastava, G Stephen Indian Institute of Management Kozhikode Working papers, 2021 | | 2021 |
| Impact of Persuasive Advertising Appeals on the Consumer Adoption of Competing Products: a Conceptual Framework and Research Propositions E Srivastava Indian Institute of Management Kozhikode Working papers, 2021 | | 2021 |
| A Qualitative Approach to Consumer Creativity Using Discourse Analysis E Srivastava Indian Institute of Management Kozhikode Working papers, 2021 | | 2021 |
| "Ignorance Hurts But Silence Kills: Can Social Media Address Taboos to Achieve Sustainable Health and Hygiene? E Srivastava Asia-Pacific Advances in Consumer Research 12, 77-77, 2018 | | 2018 |
| Influence of Nostalgia on Consumer Pr Influence of Nostalgia on Consumer Processing Style and Brand Connection E Srivastava, SM Satish LISTENING TO CONSUMERS OF EMERGING MARKETS, 24, 2014 | | 2014 |
Bharadhwaj SivakumaranDean, Paari School of Business, SRM University, AP, IndiaVerified email at srmap.edu.in
