‪Abhinita Daiya‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	20	20
h-index	1	1
i10-index	1	1

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201920202021202220232 2 5 6 5

Co-authors

Subhadip RoyIIM UdaipurVerified email at iimu.ac.in
Krishnan Ramanathan, PhDAssistant ProfessorVerified email at scit.edu

Abhinita Daiya

Abhinita Daiya

Symbiosis Centre for Information Technology

Verified email at scit.edu

Marketing Advertising Social media Online Content Consumer Behavior


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
User and firm generated content on online social media: A review and research directions A Daiya, S Roy International Journal of Online Marketing (IJOM) 6 (3), 34-49, 2016	20	2016
EXPLORING THE VIABILITY OF CENTRAL BANK DIGITAL CURRENCIES A Daiya, D Bangera Journal of Research Administration 5 (2), 11653-11663, 2023		2023
Stalker Ads: A study to Understand the Consumer Awareness and Perception towards Targeted Advertising P Goswami, K Ramanathan, A Daiya 2022 6th International Conference On Computing, Communication, Control And …, 2022		2022
International Journal of Online Marketing F Sofo, M Sofo, R Liu, AE Kop, A Daiya, S Roy International Journal 6 (3), 2016		2016
Investigating the Effects of Social Media Advertising on Consumer Behavior A Daiya Udaipur, 0

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Articles 1–5