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María Elena Vázquez Lira
María Elena Vázquez Lira
Verified email at itesm.mx
Title
Cited by
Cited by
Year
Simpatico in store retailing: How immigrant Hispanic emic interpret US store atmospherics and interactions with sales associates
DC Fowler, SC Wesley, ME Vazquez
Journal of Business Research 60 (1), 50-59, 2007
562007
Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance
D Grewal, AL Roggeveen, R Runyan, J Nordfält, MEV Lira
Journal of Retailing and Consumer Services 34 (1), 261-263, 2017
362017
Retail personality and the Hispanic consumer: An exploration of American retailers
SC Wesley, DC Fowler, M Elena Vazquez
Managing Service Quality: An International Journal 16 (2), 167-184, 2006
172006
How may retailers respond to the Hispanic immigration and ethnicity trends in non-traditional growth areas
DS Fowler, SC Wesley, ME Vazquez
Journal of Shopping Center Research 12 (2), 131-150, 2005
62005
MultiMexicans in the Retail Industry
MA Montoya, ME Vázquez, MA López-Lomelí
Mexican Multinationals: Building Multinationals in Emerging Markets, 418-441, 2018
2018
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Articles 1–5