| Brand Relationships – Strengthened by Emotion, Weakened by Attention RG Heath, D Brandt, A Nairn Journal of Advertising Research 46 (2), 410-419, 2006 | 275 | 2006 |
| The Hidden Power of Advertising: how low involvement processing influences the way we choose brands R Heath Admap, 2001 | 201 | 2001 |
| Emotional Engagement: how TV builds brands at low attention R Heath Admap, 2009 | 194* | 2009 |
| Emotional Engagement: How Television Builds Big Brands at Low Attention R Heath Journal of Advertising Research 49 (1), 62-73, 2009 | 194 | 2009 |
| Seducing the Subconscious R Heath Wiley Blackwell, 2012 | 182* | 2012 |
| Fifty years using the wrong model of advertising R Heath, P Feldwick International Journal of Market Research 50 (1), 29-59, 2008 | 168 | 2008 |
| Measuring Affective Advertising – implications of low attention processing on recall R Heath, A Nairn Journal of Advertising Research 45 (2), 269-281, 2005 | 158 | 2005 |
| How Effective is Creativity? Emotive Content in TV Advertising does not increase attention R Heath, A Nairn, P Bottomley Journal of Advertising Research 49 (4), 450-463, 2009 | 103* | 2009 |
| Correlation of brain function with emotional behavior RG Heath Biological Psychiatry 11 (4), 463-480, 1976 | 101 | 1976 |
| Low involvement processing – a new model of brands and advertising R Heath International Journal of Advertising 19 (3), 287-298, 2000 | 93 | 2000 |
| How do we predict advertising attention and engagement? R Heath | 91 | 2007 |
| Low Involvement Processing – a new model of brand communication R Heath Journal of Brand Communication, 2001 | 85 | 2001 |
| Measuring the Hidden Power of Emotive Advertising R Heath, P Hyder Journal of the Market Research Society 47 (5), 467-486, 2005 | 59 | 2005 |
| Emotional persuasion in advertising: A hierarchy-of-processing model R Heath | 54 | 2007 |
| The Secret of Television’s Success R Heath Journal of Advertising Research 50 (1), 112-123, 2011 | 53* | 2011 |
| Just popping down to the shops for a packet of image statements R Heath Journal of the Market Research Society 41 (2), 153-170, 1999 | 45* | 1999 |
| The differential effects of position, ad and reader characteristics on readers’ processing of newspaper ads EG Smit, PC Neijens, R Heath International Journal of Advertising 32 (1), 65-84, 2013 | 33 | 2013 |
| The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey S Richardson, A McNeill, TE Langley, M Sims, A Gilmore, L Szatkowski, ... BMC Public Health 14, 1-7, 2014 | 22 | 2014 |
| Reinforcement and Low Attention Processing R Heath Sage Handbook of Advertising, 2007 | 19 | 2007 |
| Emotional Persuasion R Heath Admap, 2006 | 18 | 2006 |
