| Effective luxury-brand advertising: The ES–IF matching (Entity–Symbolic versus Incremental–Functional) model JH Kwon, Y Seo, D Ko Journal of Advertising 45 (4), 459-471, 2016 | 85 | 2016 |
| Strength without elaboration: The role of implicit self-theories in forming and accessing attitudes JH Kwon, D Nayakankuppam Journal of Consumer Research 42 (2), 316-339, 2015 | 68 | 2015 |
| The role of marketing capability in linking CSR to corporate financial performance: When CSR gives positive signals to stakeholders S Yim, YH Bae, H Lim, JH Kwon European Journal of Marketing 53 (7), 1333-1354, 2019 | 55 | 2019 |
| Construction and retrieval of evaluative judgments: The attitude strength moderation model D Nayakankuppam, JR Priester, JH Kwon, LAN Donovan, RE Petty Journal of Experimental Social Psychology 76, 54-66, 2018 | 22 | 2018 |
| Heart or mind? The impact of power distance belief on the persuasiveness of cognitive versus affective appeals in education marketing messages LL Tu, JH Kwon, H Gao Journal of Marketing Research 59 (1), 173-190, 2022 | 21 | 2022 |
| Does a creative designer necessarily translate into the creative design of a product? Exploring factors facilitating the creativity of a new product J Kwon, M Lee, HR Kim Creativity and Innovation Management 24 (4), 675-692, 2015 | 21 | 2015 |
| How network externality leads to the success of mobile instant messaging business? HR Kim, M Park, SJ Yun, JH Kwon International Journal of Mobile Communications 15 (2), 144-161, 2017 | 9 | 2017 |
| The numerical precision effect: How precision of attribute information affects adoption of technology products H Park, JH Kwon Journal of Consumer Psychology 32 (1), 69-76, 2022 | 5 | 2022 |
| Contagious endowment effects across transactions TH Pyo, JH Kwon, T Gruca, D Nayakankuppam European journal of marketing 55 (8), 2122-2145, 2021 | 5 | 2021 |
| Two different views on the world around us: The world of uniformity versus diversity JH Kwon, D Nayakankuppam PloS one 11 (12), e0168589, 2016 | 4 | 2016 |
| The impact of individual differences in weather sensitivity on weather-related purchase intentions S Moon, JH Kwon, SU Jung, YH Bae International Journal of Market Research 60 (1), 104-117, 2018 | 3 | 2018 |
| Impact of embodiment on attitude strength S Shrivastava, G Jain, JH Kwon, D Nayakankuppam Journal of Consumer Marketing 38 (5), 495-513, 2021 | 2 | 2021 |
| Your lay beliefs about your personality predict your political ideology J Kwon, CH Kim, D Nayakankuppam, A Duhachek Advances in Consumer Research 45, 727-28, 2017 | 2 | 2017 |
| Is “4 for 16”Betterthan“4for 15.30”? The Price Divisibility Effect in Multipack Purchases H Park, JH Kwon, R Bagchi Journal of Consumer Research, ucad071, 2023 | | 2023 |
| God, Luck and the World: Consequences of Consumer Beliefs On Judgment and Choice S Shepherd, AC Kay, RP Eibach, RY Schrift, P Dong, AA Labroo, J Kwon, ... Advances in Consumer Research 43, 2015 | | 2015 |
| Is ‘4 for $16’Better Than ‘4 for $15.30’? The Price Divisibility Effect in Multipack Purchases H Park, JH Kwon, R Bagchi Journal of Consumer Research, 0 | | |
| Understanding Client Attitudes JH Kwon, D Nayakankuppam Keller Center Research Report, 7, 0 | | |
Dhananjay NayakankuppamVerified email at uiowa.edu
