| Digital marketing D Chaffey, F Ellis-Chadwick Pearson uk, 2019 | 4180* | 2019 |
| E-business and E-commerce Management: Strategy, Implementation and Practice D Chaffey Pearson Education, 2007 | 3337 | 2007 |
| Internet marketing: strategy, implementation and practice D Chaffey, F Ellis-Chadwick, R Mayer Pearson education, 2009 | 3161 | 2009 |
| eMarketing eXcellence: Planning and optimizing your digital marketing D Chaffey, PR Smith Routledge, 2013 | 1715 | 2013 |
| Digital marketing excellence: planning, optimizing and integrating online marketing D Chaffey, PR Smith Routledge, 2022 | 978 | 2022 |
| Global social media research summary 2016 D Chaffey Smart Insights: Social Media Marketing, 2016 | 788 | 2016 |
| Business information systems: Technology, development and management P Bocij, A Greasley, S Hickie Pearson education, 2008 | 695 | 2008 |
| Business information management: Improving performance using information systems D Chaffey, S Wood Financial Times Prentice Hall, 2005 | 584 | 2005 |
| Marketing digital: estrategia, implementación y práctica D Chaffey, F Ellis-Chadwick pearson, 2014 | 377 | 2014 |
| From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics D Chaffey, M Patron Journal of Direct, Data and Digital Marketing Practice 14, 30-45, 2012 | 348 | 2012 |
| eMarketing Excellence PR Smith, D Chaffey Routledge, 2008 | 235 | 2008 |
| Global social media statistics research summary 2022 D Chaffey Smart Insights, 2022 | 227 | 2022 |
| Digital marketing: strategy D Chaffey, F Ellis-Chadwick Implementation and, 2012 | 226 | 2012 |
| Mobile marketing statistics compilation D Chaffey Smart Insights 27, 2016 | 220 | 2016 |
| e-Marketing excellence: The Heart of eBusiness PR Smith, D Chaffey Butterworth-Heinemann, 2002 | 216 | 2002 |
| Groupware, Workflow and Intranets: Re-engineering the Enterprise with Collaborative Software D Chaffey Gulf Professional Publishing, 1998 | 184 | 1998 |
| Applying organisational capability models to assess the maturity of digital-marketing governance D Chaffey Journal of Marketing Management 26 (3-4), 187-196, 2010 | 155 | 2010 |
| Total e-mail marketing D Chaffey Routledge, 2006 | 155 | 2006 |
| Internet Marketing: Strategy D Chaffey, F Ellis-Chadwick, R Mayer, K Johnston Implementation and practice, 2006 | 113 | 2006 |
| Global social media research summary August 2020 D Chaffey Smart Insights 3, 00117-3, 2020 | 65 | 2020 |
