| Sportainment: changing the pace of limited-overs cricket in South Africa M Goldman, K Johns Management Decision 47 (1), 124-136, 2009 | 69 | 2009 |
| Building a strong corporate ethical identity N Kleyn, R Abratt, K Chipp, M Goldman California Management Review 54 (3), 61-76, 2012 | 50 | 2012 |
| The impact of new, renewal and termination sponsorship announcements on share price returns TS Kruger, M Goldman, M Ward International Journal of Sports Marketing and Sponsorship 15 (4), 10-25, 2014 | 40 | 2014 |
| Rebranding: the effect of team name changes on club revenue N Agha, MM Goldman, JC Dixon European Sport Management Quarterly 16 (5), 675-695, 2016 | 30 | 2016 |
| I am distinctive when I belong: meeting the need for optimal distinctiveness through team identification MM Goldman, S Chadwick, DC Funk, A Wocke International Journal of Sport Management and Marketing 16 (3-6), 198-220, 2016 | 28 | 2016 |
| Post-Crisis Sports Marketing Business Model Shifts MM Goldman Managing Global Transitions 9 (2), 171, 2011 | 19 | 2011 |
| What they really think: Resolving methodological issues in supply chain ethics research K Chipp, M Goldman, N Kleyn Acta Commercii 7 (1), 112-122, 2007 | 13 | 2007 |
| What they really think: resolving methodological issues in supply chain ethics research MM Goldman, K Chipp, N Kleyn University of Johannesburg, Department of Business Management, 2007 | 13* | 2007 |
| A Process Model of Sport Fan Detachment L Martin, MM Goldman | 8 | 2015 |
| Tracking the Dollars: How Economic Impact Studies Can Actually Benefit Managerial Decision Making DA Rascher, MM Goldman | 3 | 2014 |
| The function of sport fan identity in seeking optimal psychological distinctiveness MM Goldman | 3 | 2014 |
| When Sport Fans Disengage: A Structured Abstract L Martin, MM Goldman Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 259-263, 2016 | 2 | 2016 |
| Cricket South Africa’s Protea Fire brand L Mazinter, L Mazinter, MM Goldman, MM Goldman, J Lindsey-Renton, ... Emerald Emerging Markets Case Studies 7 (1), 1-20, 2017 | 1 | 2017 |
| STRATEGIC REPOSITIONING OF CONCACAF: REBUILDING TRUST IN THE ‘BEAUTIFUL GAME’ A BURKS, MM GOLDMAN, N AGHA International Cases in the Business of Sport, 97, 2017 | 1 | 2017 |
| Building the BrightRock brand through change MM Goldman, MM Goldman, M Reyneke, M Reyneke, T Mhizha, T Mhizha Emerald Emerging Markets Case Studies 6 (3), 1-23, 2016 | 1 | 2016 |
| Sports on Television: The How and Why Behind What You See MM Goldman | | 2014 |
| A REVIEW OF THE FUNCTION OF SPORT FAN IDENTITy IN SEEKING OPTIMAL PSyCHOLOGICAL DISTINCTIVENESS M Goldman, S Chadwick, D Funk | | |
Nicola KleynAssociate Professor, Gordon Institute of Business Science, University of PretoriaVerified email at gibs.co.za
