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Felipe Ruiz-Moreno
Felipe Ruiz-Moreno
Profesor de Marketing - Universidad de Alicante
Verified email at ua.es - Homepage
Title
Cited by
Cited by
Year
Rivalry within strategic groups and consequences for performance: the firm‐size effects
F Mas‐Ruiz, F Ruiz‐Moreno
Strategic Management Journal 32 (12), 1286-1308, 2011
1282011
Asymmetric rivalry between strategic groups: response, speed of response and ex ante vs. ex post competitive interaction in the spanish bank deposit market
FJ Más‐Ruiz, JL Nicolau‐Gonzálbez, F Ruiz‐Moreno
Strategic Management Journal 26 (8), 713-745, 2005
982005
The differentiated effects of CSR actions in the service industry
A B. Casado-Díaz, J L. Nicolau-Gonzálbez, F Ruiz-Moreno, ...
Journal of Services Marketing 28 (7), 558-565, 2014
932014
Asymmetric rivalry within and between strategic groups
FJ Mas‐Ruiz, F Ruiz‐Moreno, A Ladrón de Guevara Martínez
Strategic Management Journal 35 (3), 419-439, 2014
732014
Two-stage choice process of FDI: ownership structure and diversification mode
F Ruiz-Moreno, FJ Mas-Ruiz, JL Nicolau-Gonzálbez
Journal of Business Research 60 (7), 795-805, 2007
452007
A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness
GI Penagos-Londoño, C Rodriguez–Sanchez, F Ruiz-Moreno, E Torres
Journal of Destination Marketing & Management 19, 100532, 2021
382021
Foreign diversification vs concentration strategies and firm performance: Moderating effects of the market, product and firm factors
FJ Mas, JL Nicolau, F Ruiz
International Marketing Review 23 (1), 54-82, 2006
342006
Foreign expansion strategy and performance
F José Mas‐Ruiz, J Luis Nicolau‐Gonzálbez, F Ruiz‐Moreno
International Marketing Review 19 (4), 348-368, 2002
272002
Estrategias y modalidades de ingreso para competir en mercados internacionales
L Zingone, F Ruiz Moreno
Universidad de Alicante, 2014
262014
Industry-specific effect of CSR initiatives: hotels and airlines
AB Casado-Díaz, JL Nicolau, F Ruiz-Moreno, R Sellers
Kybernetes 43 (3/4), 547-564, 2014
242014
Percepción del profesorado y alumnado sobre la docencia en inglés: Aplicación AICLE en la UA
F Sancho-Esper, F Ruiz Moreno, C Rodríguez-Sánchez, F Turino
Universidad de Alicante. Instituto de Ciencias de la Educación, 2016
232016
Selling the past. The use of history as a marketing strategy in Spain, 1900-1980
JA Miranda, F Ruiz-Moreno
Business History 64 (3), 491-510, 2022
142022
Customer perceived integrated marketing communications: A segmentation of the soda market
F Suay-Pérez, GI Penagos-Londoño, L Porcu, F Ruiz-Moreno
Journal of Marketing Communications 28 (4), 448-464, 2022
122022
How strategic groups act competitively within and across markets
FJ Mas‐Ruiz, F Ruiz‐Moreno
Managerial and Decision Economics 38 (7), 1017-1032, 2017
92017
Who performs a stronger response to whom? Detecting individual competitive actions and reactions
JL Nicolau-Gonzálbez, F Ruiz-Moreno
Review of Managerial Science 8, 385-403, 2014
82014
Identifying dynamics in strategic groups
GI Penagos-Londoño, F Ruiz-Moreno
Journal of Modelling in Management 14 (2), 408-429, 2019
52019
Docencia en inglés en estudios de grado de la Facultad de Económicas y Empresariales de la UA
F Sancho-Esper, F Turino, F Ruiz Moreno, F Mas-Ruiz, ...
Universidad de Alicante. Instituto de Ciencias de la Educación, 2017
52017
Entrada de la empresa española en mercados exteriores
F Ruiz Moreno, FJ Más Ruiz
Investigaciones Europeas de Dirección y Economía de la Empresa 13 (1), 183-208, 2007
52007
Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation
F Ruiz-Moreno, FJ Mas-Ruiz, FM Sancho-Esper
Research in Transportation Economics 90, 101030, 2021
32021
Análisis de las estrategias y herramientas del profesorado no nativo para impartir docencia de grado en inglés en Economía y Empresa
C Rodríguez-Sánchez, F Sancho-Esper, AB Casado-Díaz, F Ruiz Moreno, ...
Octaedro, 2018
32018
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