Follow
Raghunath Singh Rao
Raghunath Singh Rao
Professor of Marketing, The University of Texas at Austin
Verified email at McCombs.utexas.edu - Homepage
Title
Cited by
Cited by
Year
The fruits of legitimacy: Why some new ventures gain more from innovation than others
RS Rao, RK Chandy, JC Prabhu
Journal of Marketing 72 (4), 58-75, 2008
4362008
Understanding the role of trade-ins in durable goods markets: Theory and evidence
RS Rao, O Narasimhan, G John
Marketing Science 28 (5), 950-967, 2009
1462009
Conspicuous consumption and dynamic pricing
RS Rao, R Schaefer
Marketing Science 32 (5), 786-804, 2013
882013
Bonuses versus commissions: A field study
S Kishore, RS Rao, O Narasimhan, G John
Journal of Marketing Research 50 (3), 317-333, 2013
812013
Is that deal worth my time? The interactive effect of relative and referent thinking on willingness to seek a bargain
R Saini, RS Rao, A Monga
Journal of Marketing 74 (1), 34-48, 2010
732010
More or less: A model and empirical evidence on preferences for under-and overpayment in trade-in transactions
J Kim, RS Rao, K Kim, AR Rao
Journal of Marketing Research 48 (1), 157-171, 2011
592011
Choosing to choose: The effects of decoys and prior choice on deferral
WM Hedgcock, RS Rao, H Chen
Management Science 62 (10), 2952-2976, 2016
222016
Flirting with the enemy: online competitor referral and entry-deterrence
J Zhang, Z Liu, RS Rao
Quantitative Marketing and Economics 16, 209-249, 2018
112018
Do activity-based incentive plans work? Evidence from a large-scale field intervention
RS Rao, M Viswanathan, G John, S Kishore
Journal of Marketing Research 58 (4), 686-704, 2021
62021
Marketing self-improvement programs for self-signaling consumers
R Schaefer, RS Rao, V Mahajan
Marketing Science 37 (6), 912-929, 2018
32018
Signaling Quality via Demand Lockout
A Kraft, RS Rao
Working Paper, 2022
22022
Flying with a net, and without: Preventative devices and self-control
RS Rao, J Irwin, Z Liu
International Journal of Research in Marketing 37 (3), 521-543, 2020
22020
Estimating the Cost of Mistaken Governance: The Case of Salesforce Compensation
RS Rao
University of Minnesota, 2006
22006
Behavioral skimming: Theory and evidence from resale markets
A Kraft, R Rao
Working paper, University of Texas-Austin. Available at https …, 2023
12023
Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition
Y Li, RS Rao, P Mallucci
Working paper, University of Wisconsin-Madison, 2023
12023
Stay positive or go negative? Memory imperfections and messaging strategy
X Li, RS Rao, O Narasimhan, X Gao
International Journal of Research in Marketing 39 (4), 1127-1149, 2022
2022
Is That Bargain Worth My Time?
R Saini, RS Rao, A Monga
ACR North American Advances, 2009
2009
Two Essays on the Marketing of Durable Goods
RS Rao
University of Minnesota, 2007
2007
How do Peer-to-Peer Platforms Affect Durable Asset Prices? Theory and Evidence from a Natural Experiment
A Kraft, RS Rao, G Sonnier
Web Appendix
R Saini, RS Rao, A Monga
The system can't perform the operation now. Try again later.
Articles 1–20