| Advertising information: services versus products AM Abernethy, DD Butler Journal of Retailing 68 (4), 398, 1992 | 171 | 1992 |
| The effects of demographics on determinants of perceived health‐care service quality: The case of users and observers D Butler, SL Oswald, DE Turner Journal of management in medicine 10 (5), 8-20, 1996 | 151 | 1996 |
| Quality Determinants and Hospital Satisfaction. SL Oswald, DE Turner, RL Snipes, D Butler Marketing Health Services 18 (1), 1998 | 117 | 1998 |
| Assessing the effects of donor knowledge and perceived risk on intentions to donate blood. J Allen, DD Butler Journal of Health Care Marketing 13 (3), 1993 | 76 | 1993 |
| Promoting customer contact people: a key difference inservice and product advertising AM Abernethy, DD Butler Journal of Services Marketing 7 (1), 4-12, 1993 | 46 | 1993 |
| Radio advertising information strategy: differences between services and products AM Abernethy, JI Gray, DD Butler Journal of Services Marketing 11 (5), 344-357, 1997 | 30 | 1997 |
| Yellow pages advertising by physicians DD Butler, AM Abernethy Marketing Health Services 16 (1), 45, 1996 | 29 | 1996 |
| A Content Analysis of Pedagogical and Policy Information Used in Training Graduate Teaching Assistants. DD Butler Journal for Higher Education Management 9 (1), 27-37, 1993 | 23 | 1993 |
| Required and elective marketing courses: how far have we come in twenty years? DD Butler, K Straughn-Mizerski Marketing Education Review 8 (3), 35-42, 1998 | 19 | 1998 |
| Information consumers seek from advertisements: Are there differences between services and goods? DD Butler, AM Abernethy Journal of Professional Services Marketing 10 (2), 75-92, 1994 | 19 | 1994 |
| Eco-marketing: a waste management perspective DA Fuller, DD Butler Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 18 | 2014 |
| Consumer information needs for attorney and accountant yellow pages advertising DD Butler, AM Abernethy Journal of services marketing 8 (2), 46-56, 1994 | 18 | 1994 |
| The greening of international marketing PA Herbig, DD Butler Journal of Teaching in International Business 5 (1-2), 63-76, 1994 | 12 | 1994 |
| Export to win: A useful international marketing simulation DD Butler, P Herbig Journal of Marketing Education 14 (3), 58-62, 1992 | 12 | 1992 |
| Student attitudes toward marketing mix activities in the large class environment DD Butler, JF Lauimer Jr Journal of Marketing Education 14 (3), 40-46, 1992 | 12 | 1992 |
| Planning your own funeral: a helpful pedagogical tool DD Butler Marketing Education Review 17 (1), 95-100, 2007 | 10 | 2007 |
| Graduate Teaching Assistants: Are Business Schools Focusing on Increasing Teaching Excellence? DD Butler, JF Laumer Jr, M Moore Marketing Education Review 4 (2), 14-19, 1994 | 10 | 1994 |
| Scaled case grading forms: A method to improve the assessment of student case performance AM Abernethy, DD Butler Marketing Education Review 3 (3), 40-46, 1993 | 10 | 1993 |
| Insurance Decisions (or the lack thereof) for Low Probability Events. JE Urbany, JT Schmit, DD Butler Advances in Consumer Research 16 (1), 1989 | 10 | 1989 |
| Take a professional to lunch: A process to establish a professional network DD Butler Marketing Education Review 22 (1), 39-40, 2012 | 8 | 2012 |
