| Visual storytelling on Instagram: branded photo narrative and the role of telepresence H Lim, M Childs Journal of Research in Interactive Marketing 14 (1), 33-50, 2020 | 125 | 2020 |
| Exterior atmospherics and consumer behavior: Influence of landscaping and window display JM Mower, M Kim, ML Childs Journal of Fashion Marketing and Management: An International Journal 16 (4 …, 2012 | 120 | 2012 |
| Women and apparel entrepreneurship: An exploration of small business challenges and strategies in three countries N Hodges, K Watchravesringkan, J Yurchisin, E Karpova, S Marcketti, ... International Journal of Gender and Entrepreneurship 7 (2), 191-213, 2015 | 70 | 2015 |
| Is Uppsala model valid to fashion retailers? An analysis from internationalisation patterns of fast fashion retailers ML Childs, B Jin Journal of Fashion Marketing and Management 18 (1), 36-51, 2014 | 51 | 2014 |
| Non-traditional marketplaces in the retail apocalypse: investigating consumers' buying behaviours M Childs, T Blanchflower, S Hur, D Matthews International journal of retail & distribution management 48 (3), 262-286, 2020 | 44 | 2020 |
| Sincerity or ploy? An investigation of corporate social responsibility campaigns M Childs, H Woo, S Kim Journal of Product & Brand Management 28 (4), 489-501, 2019 | 43 | 2019 |
| Unpacking the emotions behind TripAdvisor travel reviews: The case study of Gatlinburg, Tennessee J Lee, S Benjamin, M Childs International Journal of Hospitality & Tourism Administration 23 (2), 347-364, 2022 | 40 | 2022 |
| Vertical versus horizontal line extensions: a comparison of dilution effects M Childs, B Jin, WL Tullar Journal of Product & Brand Management 27 (6), 670-683, 2018 | 31 | 2018 |
| A contingency theory approach to understanding small retail business continuity during Covid‐19 M Childs, T Turner, C Sneed, A Berry Family and Consumer Sciences Research Journal 50 (3), 216-230, 2022 | 30 | 2022 |
| Brand extension feedback effects: What do we know and where should we go? M Childs Journal of product & brand management 26 (7), 671-689, 2017 | 30 | 2017 |
| Destination as product placement: An advertising strategy to impact beliefs and behavioral intentions E Jung, M Childs Journal of International Consumer Marketing 32 (3), 178-193, 2020 | 22 | 2020 |
| Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing H Woo, S Kim, ML Childs International Marketing Review 37 (4), 671-694, 2019 | 21 | 2019 |
| Do status symbols in marketing increase product evaluations? An experimental analysis of group differences on product evaluations for scarce and brand-presence products ML Childs, B Jin Journal of International Consumer Marketing 28 (3), 154-168, 2016 | 20 | 2016 |
| Brand and retailer co-branding: Examining factors to favourably change consumers' brand evaluations M Childs, BE Jin Journal of Fashion Marketing and Management: An International Journal 24 (1 …, 2020 | 19 | 2020 |
| Retailer-brand collaborations: testing key strategies to increase consumers' urgency to buy M Childs, BE Jin International Journal of Retail & Distribution Management 48 (4), 380-394, 2020 | 19 | 2020 |
| Firm factors that influence internationalisation and subsequent financial performance of fashion retailers ML Childs, B Jin Journal of Service Theory and Practice 25 (1), 95-114, 2015 | 15 | 2015 |
| Attending a tattoo convention: to seek or escape? S Frankel, M Childs, YK Kim Journal of Travel & Tourism Marketing 36 (2), 282-294, 2019 | 13 | 2019 |
| After the fire: An assessment of small business preparedness and recovery in Gatlinburg, Tennessee S Ha, M Childs, YK Kim, A Fairhurst International Journal of Hospitality & Tourism Administration 23 (2), 216-241, 2022 | 12 | 2022 |
| Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication H Lim, M Childs, L Cuevas, J Lyu Journal of Global Fashion Marketing 12 (2), 120-132, 2021 | 12 | 2021 |
| Nike: An innovation journey M Childs, B Jin Product innovation in the global fashion industry, 79-111, 2018 | 12 | 2018 |
