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Mar Gómez-Rico
Mar Gómez-Rico
Associate Professor of Marketing, University of Castilla-La Mancha
Verified email at uclm.es
Title
Cited by
Cited by
Year
A destination-branding model: An empirical analysis based on stakeholders
JA García, M Gómez, A Molina
Tourism management 33 (3), 646-661, 2012
5432012
Tourism marketing information and destination image management
A Molina, M Gómez, D Martín-Consuegra
African journal of Business management 4 (5), 722, 2010
3412010
An integrated model of social media brand engagement
M Gómez, C Lopez, A Molina
Computers in Human Behavior 96, 196-206, 2019
2722019
A model of tourism destination brand equity: The case of wine tourism destinations in Spain
M Gomez, C Lopez, A Molina
Tourism management 51, 210-222, 2015
2692015
Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations
D Martín-Consuegra, E Díaz, M Gómez, A Molina
Physiology & behavior 200, 104-110, 2019
1752019
Wine tourism research: A systematic review of 20 vintages from 1995 to 2014
M Gómez, MA Pratt, A Molina
Current Issues in Tourism 22 (18), 2211-2249, 2019
1452019
The importance of packaging in purchase and usage behaviour
M Gómez, D Martín‐Consuegra, A Molina
International journal of Consumer studies 39 (3), 203-211, 2015
1282015
Market segmentation in wine tourism: strategies for wineries and destinations in Spain
A Molina, M Gómez, B González-Díaz, Á Esteban
Journal of wine research 26 (3), 192-224, 2015
1222015
Wine tourism in Spain: denomination of origin effects on brand equity
M Gómez, A Molina
International journal of tourism research 14 (4), 353-368, 2012
1202012
City branding in European capitals: An analysis from the visitor perspective
M Gómez, AC Fernández, A Molina, E Aranda
Journal of destination marketing & management 7, 190-201, 2018
1172018
A comparison of online and offline consumer behaviour: An empirical study on a cinema shopping context
A Díaz, M Gómez, A Molina
Journal of Retailing and Consumer services 38, 44-50, 2017
662017
The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
M Gómez-Rico, A Molina-Collado, ML Santos-Vijande, ...
Current Psychology 42 (15), 12711-12727, 2023
652023
Sustainability in hospitality and tourism: a review of key research topics from 1994 to 2020
A Molina-Collado, ML Santos-Vijande, M Gómez-Rico, JM Madera
International Journal of Contemporary Hospitality Management 34 (8), 3029-3064, 2022
652022
Differences in the city branding of European capitals based on online vs. offline sources of information
A Molina, AC Fernández, M Gómez, E Aranda
Tourism Management 58, 28-39, 2017
612017
Determinants and outcomes of price premium and loyalty: A food case study
M Gómez, D Martín‐Consuegra, E Díaz, A Molina
Journal of Consumer Behaviour 17 (1), 64-74, 2018
552018
Factors conditioning the return to work of upper limb amputees in Asturias, Spain
A Fernandez, I Isusi, M Gomez
Prosthetics and orthotics international 24 (2), 143-147, 2000
522000
What content to post? Evaluating the effectiveness of Facebook communications in destinations
A Molina, M Gomez, A Lyon, E Aranda, W Loibl
Journal of Destination Marketing & Management 18, 100498, 2020
512020
Language tourism: The drivers that determine destination choice intention among US students
M Gómez, B Imhoff, D Martín-Consuegra, A Molina, ML Santos-Vijande
Tourism management perspectives 27, 125-135, 2018
502018
What are the main factors attracting visitors to wineries? A PLS multi-group comparison
M Gómez, A Molina, Á Esteban
Quality & quantity 47, 2637-2657, 2013
492013
Posicionamiento de marcasdestino: una aplicación en cinco regiones españolas
JA García, M Gómez, A Molina
Innovar 23 (50), 111-127, 2013
482013
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