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Sangkil Moon
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Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
S Moon, PK Bergey, D Iacobucci
Journal of marketing 74 (1), 108-121, 2010
4852010
Profiling the reference price consumer
S Moon, GJ Russell, SD Duvvuri
Journal of Retailing 82 (1), 1-11, 2006
1482006
Predicting product purchase from inferred customer similarity: An autologistic model approach
S Moon, GJ Russell
Management Science 54 (1), 71-82, 2008
1242008
When marketing strategy meets culture: the role of culture in product evaluations
R Song, S Moon, H Chen, MB Houston
Journal of the Academy of Marketing Science 46, 384-402, 2018
982018
A picture is worth a thousand words: Translating product reviews into a product positioning map
S Moon, WA Kamakura
International Journal of Research in Marketing 34 (1), 265-285, 2017
882017
The impact of text product reviews on sales
S Moon, Y Park, Y Seog Kim
European Journal of Marketing 48 (11/12), 2176-2197, 2014
742014
Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption
S Moon, PK Bergey, LL Bove, S Robinson
Journal of Business Research 69 (9), 3553-3560, 2016
732016
Content analysis of fake consumer reviews by survey-based text categorization
S Moon, MY Kim, D Iacobucci
International Journal of Research in Marketing 38 (2), 343-364, 2021
722021
Estimating promotion response when competitive promotions are unobservable
S Moon, WA Kamakura, J Ledolter
Journal of Marketing Research 44 (3), 503-515, 2007
662007
The roles of cultural elements in international retailing of cultural products: An application to the motion picture industry
S Moon, R Song
Journal of Retailing 91 (1), 154-170, 2015
612015
The influence of global brand distribution on brand popularity on social media
MY Kim, S Moon, D Iacobucci
Journal of International Marketing 27 (4), 22-38, 2019
602019
How do price range shoppers differ from reference price point shoppers?
S Moon, G Voss
Journal of Business Research 62 (1), 31-38, 2009
492009
Cultural and economic impacts on global cultural products: Evidence from US movies
S Moon, A Mishra, H Mishra, MY Kang
Journal of International Marketing 24 (3), 78-97, 2016
392016
Estimating deception in consumer reviews based on extreme terms: Comparison analysis of open vs. closed hotel reservation platforms
S Moon, MY Kim, PK Bergey
Journal of Business Research 102, 83-96, 2019
372019
Local consumers’ reception of imported and domestic movies in the Korean movie market
S Moon, BL Bayus, Y Yi, J Kim
Journal of Cultural Economics 39, 99-121, 2015
332015
Finding donors by relationship fundraising
S Moon, K Azizi
Journal of Interactive Marketing 27 (2), 112-129, 2013
282013
Segmentation of both reviewers and businesses on social media
S Moon, N Jalali, S Erevelles
Journal of Retailing and Consumer Services 61, 102524, 2021
262021
Quality-adjusted price comparison of non-homogeneous products across Internet retailers
WA Kamakura, S Moon
International Journal of Research in Marketing 26 (3), 189-196, 2009
232009
Consumers’ pre-launch awareness and preference on movie sales
S Moon, J Kim, BL Bayus, Y Yi
European Journal of Marketing 50 (5/6), 1024-1046, 2016
222016
Measuring the success of retention management models built on churn probability, retention probability, and expected yearly revenues
YS Kim, S Moon
Expert Systems with Applications 39 (14), 11718-11727, 2012
202012
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