| Repeat buying ASC Ehrenberg Journal of Empirical Generalisations in Marketing Science 5 (2), 2000 | 1174 | 2000 |
| Double jeopardy revisited ASC Ehrenberg, GJ Goodhardt, TP Barwise Journal of marketing 54 (3), 82-91, 1990 | 728 | 1990 |
| Television and its audience P Barwise, A Ehrenberg Sage, 1988 | 530 | 1988 |
| The Dirichlet: a comprehensive model of buying behaviour GJ Goodhardt, ASC Ehrenberg, C Chatfield Journal of the Royal Statistical Society. Series A (General), 621-655, 1984 | 480 | 1984 |
| The design of replicated studies RM Lindsay, ASC Ehrenberg The American Statistician 47 (3), 217-228, 1993 | 478 | 1993 |
| Understanding brand performance measures: using Dirichlet benchmarks ASC Ehrenberg, MD Uncles, GJ Goodhardt Journal of Business Research 57 (12), 1307-1325, 2004 | 463 | 2004 |
| The pattern of consumer purchases ASC Ehrenberg Journal of the Royal Statistical Society: Series C (Applied Statistics) 8 (1 …, 1959 | 427 | 1959 |
| The television audience: patterns of viewing. An update. GJ Goodhardt, ASC Ehrenberg, MA Collins The television audience: patterns of viewing. An update., 1987 | 367 | 1987 |
| Repetitive advertising and the consumer ASC Ehrenberg Graduate School of Business Studies and Aske Research, 1973 | 354 | 1973 |
| Patterns of buyer behavior: Regularities, models, and extensions M Uncles, A Ehrenberg, K Hammond Marketing Science 14 (3_supplement), G71-G78, 1995 | 352 | 1995 |
| Data reduction; analysing and interpreting statistical data ASC Ehrenberg | 336* | 1975 |
| Repeat-buying: Theory and applications ASC Ehrenberg North-Holland, 1972 | 329 | 1972 |
| The after-effects of price-related consumer promotions ASC Ehrenberg, K Hammond, GJ Goodhart Journal of advertising Research 34 (4), 11-22, 1994 | 305 | 1994 |
| Patterns of store choice KA Keng, ASC Ehrenberg Journal of Marketing Research 21 (4), 399-409, 1984 | 262 | 1984 |
| Differentiation or salience A Ehrenberg, N Barnard, J Scriven Journal of Advertising Research 37 (6), 7-15, 1997 | 249 | 1997 |
| Rudiments of numeracy ASC Ehrenberg Journal of the Royal Statistical Society: Series A (General) 140 (3), 277-297, 1977 | 210 | 1977 |
| Brand image and brand usage M Bird, C Channon, ASC Ehrenberg Journal of Marketing Research 7 (3), 307-314, 1970 | 209 | 1970 |
| A primer in data reduction: an introductory statistics textbook ASC Ehrenberg Wiley, 2000 | 176 | 2000 |
| Progress on a simplified model of stationary purchasing behaviour C Chatfield, ASC Ehrenberg, GJ Goodhardt Mathematical Models in Marketing, 48-52, 1976 | 176 | 1976 |
| The variability of attitudinal repeat-rates FDO Riley, ASC Ehrenberg, SB Castleberry, TP Barwise International journal of Research in Marketing 14 (5), 437-450, 1997 | 175 | 1997 |
