‪Daniel Hsiang Hsu‬ - ‪Google Scholar‬

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Co-authors

Dr. John R.T. BustardLecturing and Researching in the area of Digital TransformationVerified email at ulster.ac.uk
Barry QuinnUlster UniversityVerified email at ulster.ac.uk

Daniel Hsiang Hsu

Daniel Hsiang Hsu

Lecturer in Digital Marketing & Analytics at Liverpool John Moores University

Verified email at ljmu.ac.uk - Homepage

Digital Marketing SME Marketing Content Marketing Social CRM


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Design thinking innovation within the quadruple helix approach: a proposed framework to enhance student engagement through active learning in digital marketing pedagogy JRT Bustard, DH Hsu, R Fergie Journal of the Knowledge Economy 14 (3), 2463-2478, 2023	9	2023
Reenergising Marketing Capabilities Towards Technology Adoption/Adaptation: A Case Study of Small Hospitality Firms in Changing Market Dynamics DH Hsu, A McCartan, B Quinn ISBE Early Career Researcher/Academic Spring Symposium, 2022		2022
Content Is King? Exploring the Effect of Content Marketing Capabilities on Customer Relationships in Small Firms DH Hsu, A McCartan, B Quinn at the Marketing/Entrepreneurship Interface, 26, 2021		2021
The Impact of Marketing Capabilities on Digital Transformation for Small Firms in A Crisis Environment DH Hsu, A McCartan, B Quinn Irish Academy of Management Annual Conference 2021, 2021		2021
The effect of digital marketing communication for rural micro-enterprises in Ireland and Northern Ireland DH Hsu Ulster University, 2017		2017

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