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Rohana Mijan
Rohana Mijan
Doctoral in Branding
Verified email at uum.edu.my
Title
Cited by
Cited by
Year
The essence of brand orientation
R Mijan
South East Asia Journal of Contemporary Business, Economic and Low 8 (2), 1-4, 2015
72015
An Inside-Out Model of Brand Orientation for SME Branding
R Mijan, SM Noor, MJ Mustapha, R Briandana
Jurnal Komunikasi: Malaysian Journal of Communication 38 (3), 177-192, 2022
62022
Exploring strategic branding resources for small and medium-sized brand-oriented companies
R Mijan, SM Noor, M Jaafar
SEARCH Journal of Media and Communication Research 12 (1), 29-45, 2020
62020
Resource exploration in brand-oriented company: a conceptual model
R Mijan
Journal of Global Business and Social Entrepreneurship, 1 (1), 68 78, 2016
52016
How do the brand-oriented SMEs communicate
R Mijan, NA Abdullah
International Journal 4 (17), 71-79, 2019
32019
eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers
NA Dwityas, R Briandana, R Mijan, D Wardhani
International Journal of Economics & Business Administration (IJEBA) 9 (4 …, 2021
12021
Obsesi kepada kecantikan dari perspektif teori kebergantungan media
NA Abdullah, NDA Kasim, R Mijan
Asian People Journal (APJ) 3 (SI1), 65-71, 2020
12020
The Ideology of Racism in Contemporary HollywoodFilms on Netflix: A Case Study on “All the Boys I’ve Loved Before” Movie
R Briandana, RF Marta, R Mijan, EP Fauzi
Jurnal Komunikasi Indonesia 11 (1), 5, 2022
2022
The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding
R Mijan, NA Abdullah, N Abdul Hamid
Universiti Utara Malaysia, 2022
2022
Freedom of Speech From The Perspective Of Legal Advisor
NA Abdullah, R Mijanb
e-PROCEEDING 14, 77, 2021
2021
The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les Copaque Production
R Mijan, NA Abdullah
2021
Broadcast Yourself via Digital Marketing: A Case Study of ‘Saiful Nang’
R Mijan, A Che Ab Adziz
e-PROCEEDING 14, 83, 2021
2021
The Brand Journey of Daisy Oaks Cafe Towards Brand Equity Acquisition
R Mijan
2020
PERBANDINGAN SISTEM MEDIA MALAYSIA DAN CHINA BERDASARKAN TEORI SISTEM MEDIA MCQUAIL
NA Abdullah, R Mijan
International Journal 4 (17), 80-93, 2019
2019
Pengukuhan model sistem media terhadap filem dalam talian yang mengancam keselamatan negara
NA Abdullah, CS Mustaffa, R Mijan, A Che Aziz
2019
The Impact Of Brand Development Strategy On Brand Equity
R Mijan, S Md Noor, NA Abdullah
European Proceedings of Social and Behavioural Sciences, 0
HOW DO THE BRAND-ORIENTED COMPANY COMMUNICATE?
R Mijan
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Articles 1–17