| Recognizing cross‐cultural differences in consumer complaint behavior and intentions: an empirical examination RR Liu, P McClure Journal of consumer marketing 18 (1), 54-75, 2001 | 584 | 2001 |
| Collecting the Internet AS-level topology B Zhang, R Liu, D Massey, L Zhang ACM SIGCOMM Computer Communication Review 35 (1), 53-61, 2005 | 390 | 2005 |
| Collectivism, individualism and in-group membership: implications for consumer complaining behaviors in multicultural contexts HS Watkins, R Liu Journal of international consumer marketing 8 (3-4), 69-96, 1996 | 264 | 1996 |
| Strategy, technology and organisational alignment: Key components of CRM success ML Roberts, RR Liu, K Hazard Journal of Database Marketing & Customer Strategy Management 12, 315-326, 2005 | 189 | 2005 |
| Informational influence of online customer feedback: An empirical study RR Liu, W Zhang Journal of Database Marketing & Customer Strategy Management 17, 120-131, 2010 | 104 | 2010 |
| Psychographic variation across United States geographic regions. LR Kahle, R Liu, H Watkins Advances in consumer research 19 (1), 1992 | 70 | 1992 |
| 国有企业, 隐性补贴与市场分割: 理论与经验证据 刘瑞明 管理世界, 21-32, 2012 | 67 | 2012 |
| The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China T Wen, T Qin, RR Liu Asia Pacific Journal of Marketing and Logistics 31 (4), 1118-1137, 2019 | 66 | 2019 |
| 理性行为理论及其拓展研究的现状与展望 于丹， 董大海， 刘瑞明， 原永丹 心理科学进展 16 (005), 796-802, 2008 | 55 | 2008 |
| Taxonomy of consumer complaint behavior: Replication and extension RR Liu, HS Watkins, Y Yi Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 1997 | 50 | 1997 |
| Does consumer knowledge affect consumer responses to advertised reference price claims? KD Frankenberger, R Liu Psychology & Marketing 11 (3), 235-251, 1994 | 43 | 1994 |
| 中国本土物流服务质量测评指标创建及其实证检验 郑兵， 金玉芳， 董大海， 刘瑞明 管理评论 4, 2007 | 40 | 2007 |
| 消费者品牌信任机制建立及影响因素的实证研究 金玉芳， 董大海， 刘瑞明 南开管理评论 9 (5), 28-35, 2006 | 40 | 2006 |
| Study of types, resources and their influential factors of perceived risks in purchase online Y Dan, D Taihai, L Ruiming Journal of Dalian University of Technology 28 (2), 13-19, 2007 | 38 | 2007 |
| Dialectical thinking in consumer decision making LR Kahle, RR Liu, GM Rose, WS Kim Journal of Consumer Psychology 9 (1), 53-58, 2000 | 35 | 2000 |
| Organic–inorganic hybrid sol–gel coatings for corrosion protection of aluminum alloys L Zhang, J Zhang, R Liu Surface Innovations 4 (2), 51-69, 2015 | 26 | 2015 |
| Tactical deception in covert selling: A persuasion knowledge perspective GX Xie, DM Boush, RR Liu Journal of Marketing Communications 21 (3), 224-240, 2015 | 24 | 2015 |
| 网上购物风险来源, 类型及其影响因素研究 于丹， 董大海， 刘瑞明， 原永丹 大连理工大学学报: 社会科学版, 13-19, 2007 | 20 | 2007 |
| Consumer social values and complaint behaviors RR Liu American Marketing Association. Conference Proceedings 10, 279, 1999 | 19 | 1999 |
| 品牌联合的研究进展 原永丹， 董大海， 刘瑞明， 金玉芳 管理学报 4 (2), 243, 2007 | 17 | 2007 |
