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Todd Bacile
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From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication
TJ Bacile, C Ye, E Swilley
Journal of Interactive Marketing, 2014
2252014
Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media
AK Fox, TJ Bacile, C Nakhata, A Weible
Journal of Consumer Marketing 35 (1), 11-21, 2018
1242018
The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery
TJ Bacile, JS Wolter, AM Allen, P Xu
Journal of Interactive Marketing 44, 60-81, 2018
1182018
Digital Customer Service and Customer-to-Customer Interactions: Investigating the Effect of Online Incivility on Customer Perceived Service Climate
TJ Bacile
Journal of Service Management 31 (3), 441-464, 2020
432020
A Services Perspective for Text Message Coupon Customization
TJ Bacile, R Goldsmith
Journal of Research in Interactive Marketing 5 (4), 244-257, 2011
362011
The Entitlement/Forgiveness Conflict of Self-Relevant and Self-Neutral Relationships During Service Failure and Recovery
JS Wolter, TJ Bacile, J Smith, M Giebelhausen
Journal of Business Research 104, 233-246, 2019
352019
The Klout Challenge: Preparing your Students for Social Media Marketing
TJ Bacile
Marketing Education Review 23 (1), 87-92, 2013
272013
The value disruption of uncivil other-customers during online service recovery
TJ Bacile, AK Krallman, JS Wolter, ND Beachum
Journal of Services Marketing 34 (4), 483-498, 2020
232020
Emerging Challenges in Social Media.
T Bacile, C Hoffacker, A White
International Journal of Integrated Marketing Communications 6 (1), 2014
182014
How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media
JS Wolter, TJ Bacile, P Xu
Journal of Service Research, 10946705221096192, 2023
132023
Enter the Badvocate: A Unique Consumer Role Emerging within Social Media Complaint and Recovery Episodes
TJ Bacile, A Allen, CF Hofacker
Direct/Interactive Marketing Research Summit, 2014
62014
Mobile Coupons: Is a Picture Worth a Thousand Words?
TJ Bacile
Advances in Marketing: Going Green - Best Marketing Practices for a Global …, 2010
52010
Social influence and sustainable behavior
EB Goldsmith, EB Goldsmith, RE Goldsmith, T Bacille
Social influence and sustainable consumption, 127-154, 2015
42015
Structured abstract: all online complaints are not created equal, Corporate Social Media Pages as Customer Service Channels
TJ Bacile, AK Fox, JS Wolter, F Massa
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
32017
How customer-company identification and self-construal predict service recovery expectations and complaints
JS Wolter, J Smith, T Bacile
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
22017
A service perspective: Recognizing the presence of service-like principles within marketing communication via personal media
T Bacile
The Florida State University, 2013
22013
Electronic Marketing: Communicating
CF Hofacker, TJ Bacile
Selling and Connecting People with Networks and Software, Raleigh, NC: Lulu, 2011
22011
Observers’ Complaint Language Perceptions: A New Measure to Aid Social Media Service Recovery Evaluations
TJ Bacile
Journal of Marketing Theory and Practice 32 (2), 210-232, 2024
12024
EXPRESS: Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery
TJ Bacile, AB Elmadag, M Okan, D Dineva, AI Rynarzewska
Journal of Interactive Marketing, 10949968241246252, 2024
2024
Managing Consumer-to-Consumer Online Incivility: How Service Provider Perceived Effort Influences Observers in a Virtual Service Channel
TJ Bacile, A Fox, AB Elmadag, M Okan
Society for Marketing Advances, 2023
2023
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