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Felipe Mendez
Felipe Mendez
Assistant professor of Marketing at Universidad Autónoma of Madrid
Verified email at uam.es
Title
Cited by
Cited by
Year
Exploring convenience in mobile commerce: Moderating effects of gender
S Okazaki, F Mendez
Computers in Human Behavior 29 (3), 1234-1242, 2013
3092013
Perceived ubiquity in mobile services
S Okazaki, F Mendez
Journal of Interactive marketing 27 (2), 98-111, 2013
2992013
Comercio electrónico a través de móvil
F Méndez, S Okazaki
Distribución y Consumo 5, 40-47, 2014
32014
Towards a better understanding of mobile marketing: theoretical construction of ubiquity
S Okazaki, F Mendez
Media and Convergence Management, 233-246, 2013
32013
Modelos de generación de teoría en marketing: la Grounded Theory
FM Pérez, AB Martínez
CUICIID 2019. Contenidos, investigación, innovación y docencia: congreso …, 2019
2019
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