| Role of narrative perspective and modality in the persuasiveness of public service advertisements promoting HPV vaccination X Nan, M Futerfas, Z Ma Health Communication 32 (3), 320-328, 2017 | 120 | 2017 |
| How the media cover mental illnesses: a review Z Ma Health Education 117 (1), 90-109, 2017 | 115 | 2017 |
| Public health messaging during the COVID-19 pandemic and beyond: Lessons from communication science X Nan, IA Iles, B Yang, Z Ma Health Communication 37 (1), 1-19, 2022 | 103 | 2022 |
| Effects of immersive stories on prosocial attitudes and willingness to help: testing psychological mechanisms Z Ma Media Psychology 23 (6), 865-890, 2020 | 67 | 2020 |
| Positive facts, negative stories: Message framing as a moderator of narrative persuasion in antismoking communication Z Ma, X Nan Health Communication 34 (12), 1454-1460, 2019 | 37 | 2019 |
| Role of narratives in promoting mental illnesses acceptance Z Ma, X Nan Atlantic Journal of Communication 26 (3), 196-209, 2018 | 31 | 2018 |
| Modeling parental influence on teenagers’ food consumption: An analysis using the Family Life, Activity, Sun, Health, and Eating (FLASHE) Survey Z Ma, D Hample Journal of Nutrition Education and Behavior 50 (10), 1005-1014, 2018 | 30 | 2018 |
| Predicting intentions to vaccinate against COVID-19 and seasonal flu: The role of consideration of future and immediate consequences Z Ma, R Ma Health Communication 37 (8), 952-961, 2022 | 25 | 2022 |
| Friends don’t let friends smoke: How storytelling and social distance influence nonsmokers’ responses to antismoking messages Z Ma, X Nan Health Communication 33 (7), 887-895, 2018 | 24 | 2018 |
| The use of immersive stories to influence college students’ attitudes and intentions related to drinking and driving Z Ma Journal of American College Health 70 (7), 2042-2049, 2022 | 16 | 2022 |
| The role of narrative pictorial warning labels in communicating alcohol-related cancer risks Z Ma Health Communication 37 (10), 1345-1353, 2022 | 15 | 2022 |
| Feasibility of a computer role-playing game to promote empathy in nursing students: The role of immersiveness and perspective Z Ma, KT Huang, L Yao Cyberpsychology, Behavior, and Social Networking 24 (11), 750-755, 2021 | 15 | 2021 |
| Show me a photo of the character: Exploring the interaction between text and visuals in narrative persuasion Z Ma, G Yang Journal of Health Communication 27 (2), 125-133, 2022 | 11 | 2022 |
| Self-affirmation and defensive processing of graphic cigarette warning labels by African American smokers: A community-based study IA Iles, X Nan, Z Ma, R Feldman, J Butler, MQ Wang, X Zhao Health Education Journal 78 (3), 301-314, 2019 | 10 | 2019 |
| COVID-19 Z Ma, X Nan, J van Weert, M Ou, S Ho The International Encyclopedia of Health Communication, 2022 | 8* | 2022 |
| Designing immersive stories for health: Choosing character perspective based on the viewer’s modality Z Ma, D Zytko International Journal of Human–Computer Interaction 37 (15), 1423-1435, 2021 | 7 | 2021 |
| How information repertoire affects vaccine hesitancy: Processes of information verification and cognitive elaboration X Zhao, Z Ma, S Xu, LL Austin Health Communication 39 (1), 62-72, 2024 | 6 | 2024 |
| What if I tell you e-cigarette users are inferior? An investigation of social identity threat in health messaging R Ma, Z Ma Journal of Health Communication 26 (5), 289-298, 2021 | 6 | 2021 |
| How are we going to treat Chinese people during the pandemic? Media cultivation of intergroup threat and blame R Ma, Z Ma Group Processes & Intergroup Relations 26 (3), 515-533, 2023 | 5 | 2023 |
| Primacy effect of emotions in social stories: User engagement behaviors with breast cancer narratives on Facebook X Zhao, X Wang, Z Ma, R Ma Computers in Human Behavior 137, 107405, 2022 | 5 | 2022 |
