| Shopping value in online auctions: Their antecedents and outcomes MY Lee, YK Kim, A Fairhurst Journal of Retailing and Consumer Services 16 (1), 75-82, 2009 | 195 | 2009 |
| Factors affecting Mexican college students' purchase intention toward a US apparel brand MY Lee, YK Kim, L Pelton, D Knight, J Forney Journal of Fashion Marketing and Management: An International Journal 12 (3 …, 2008 | 189 | 2008 |
| The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea SC Wesley, MY Lee, EY Kim Journal of Global Marketing 25 (1), 29-44, 2012 | 154 | 2012 |
| Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan MY Lee, D Knight, YK Kim Journal of product & brand management 17 (3), 163-174, 2008 | 147 | 2008 |
| Shopping value orientation: Conceptualization and measurement YK Kim, MY Lee, SH Park Journal of Business Research 67 (1), 2884-2890, 2014 | 137 | 2014 |
| Corporate social responsibility: A review of the top 100 US retailers MY Lee, A Fairhurst, S Wesley Corporate Reputation Review 12, 140-158, 2009 | 137 | 2009 |
| The perceived importance of core soft skills between retailing and tourism management students, faculty and businesses SC Wesley, VP Jackson, M Lee Employee Relations 39 (1), 79-99, 2017 | 125 | 2017 |
| The importance of self‐service kiosks in developing consumers' retail patronage intentions HJ Lee, AE Fairhurst, MY Lee Managing Service Quality: An International Journal 19 (6), 687-701, 2009 | 97 | 2009 |
| Consumer willingness to purchase organic products: Application of the theory of planned behavior J Maloney, MY Lee, V Jackson, KA Miller-Spillman Journal of global fashion marketing 5 (4), 308-321, 2014 | 95 | 2014 |
| Adventure versus gratification: emotional shopping in online auctions MY Lee, YK Kim, HJ Lee European Journal of Marketing 47 (1/2), 49-70, 2013 | 92 | 2013 |
| The influence of gender and culture on Generation Y consumer decision making styles A Solka, VP Jackson, MY Lee The International Review of Retail, Distribution and Consumer Research 21 (4 …, 2011 | 82 | 2011 |
| Emotional loyalty and share of wallet: A contingency approach HY Kim, MY Lee Journal of Retailing and Consumer Services 17 (5), 333-339, 2010 | 59 | 2010 |
| Product attributes' effects on perceived values and repurchase intention in Korea, USA, and France E Ko, MA Lee, MY Lee, M Phan, KH Kim, YK Hwang, LD Burns Journal of Global Scholars of Marketing Science 21 (3), 155-166, 2011 | 58 | 2011 |
| A new shopper typology: Utilitarian and hedonic perspectives YH Kim, MY Lee, YK Kim Journal of Global Academy of Marketing 21 (2), 102-113, 2011 | 56 | 2011 |
| Competitive analyses between regional malls and big-box retailers: a correspondence analysis for segmentation and positioning MY Lee, KG Atkins, YK Kim, SH Park Journal of Shopping Center Research 13 (1), 81-98, 2006 | 54 | 2006 |
| What drives consumers in China to buy clothing online? Application of the technology acceptance model Z Wei, MY Lee, H Shen Journal of Textiles and Fibrous Materials 1, 2515221118756791, 2018 | 43 | 2018 |
| Female consumers׳ intention to be involved in fair-trade product consumption in the US: The role of previous experience, product features, and perceived benefits MY Lee, V Jackson, KA Miller-Spillman, E Ferrell Journal of Retailing and Consumer Services 23, 91-98, 2015 | 41 | 2015 |
| The four faces of apparel consumers: Identifying sustainable consumers for apparel H Park, MY Lee, W Koo Journal of Global Fashion Marketing 8 (4), 298-312, 2017 | 40 | 2017 |
| Exploring the influence of sustainability knowledge and orientation to slow consumption on fashion leaders’ drivers of fast fashion avoidance RC Cavender, MY Lee American Journal of Theoretical and Applied Business 4 (3), 90-101, 2018 | 31 | 2018 |
| Consumer awareness and evaluation of retailers' social responsibility: An exploratory approach into ethical purchase behavior from a US perspective MY Lee, VP Jackson Journal of Global Academy of Marketing 20 (1), 49-58, 2010 | 30 | 2010 |
