| Does the country of origin of a halal logo matter? The case of packaged food purchases N Muhamad, VS Leong, N Md Isa Review of International Business and Strategy 27 (4), 484-500, 2017 | 81 | 2017 |
| The influence of the credibility of social media influencers SMIs on the consumers’ purchase intentions: Evidence from Saudi Arabia H Mabkhot, NM Isa, A Mabkhot Sustainability 14 (19), 12323, 2022 | 26 | 2022 |
| Malaysia on the way to sustainable development: Circular economy and green technologies NM Isa, A Sivapathy, NNA Kamarruddin Modeling Economic Growth in Contemporary Malaysia, 91-115, 2021 | 20 | 2021 |
| Effect of celebrity-endorsed advertisement and entrepreneurial marketing on purchase behavior of smartphone consumers in Pakistan M Raza, NM Isa, S Rani Journal of Management Sciences 6 (1), 15-29, 2019 | 18 | 2019 |
| The Relationship between Dimension of Consumption Value and Intention to Purchase of Green Products SM Maharum, N Md Isa, N Salahuddin, S Saad The International Journal Of Business & Management (ISSN2321–8916) 5 (10 …, 2017 | 10 | 2017 |
| Boosting green cars retail in Malaysia: The influence of conditional value on consumers behaviour AMN ALGANAD, NM ISA, WIM FAUZI Journal of Distribution Science 19 (7), 87-100, 2021 | 7 | 2021 |
| An empirical study on brand image Factors that Influence Students Behaviour S Saad, M Fali, NM Isa, N Salahuddin, A Annual International Journal of Economic Research 14 (19), 43-59, 2017 | 5 | 2017 |
| Reviews of Brand Equity for Online Retailers K Prachaseree, N Ahmad, NM Isa ABAC Journal 42 (1), 52-72, 2022 | 4 | 2022 |
| Does Brand Authenticity Bridges The Effect Of Experience, Value, And Engagement On Brand Love: A Case Of Fragrance Industry Of Pakistan M Raza, SH Abd Rani, NM Isa PalArch's Journal of Archaeology of Egypt/Egyptology 18 (4), 6456-6474, 2021 | 4 | 2021 |
| Do brand experience and customer engagement matter for brand love? A case of apparel industry of Pakistan M Raza, SH Abd Rani, NM Isa Psychology and Education 58 (5), 1553-6939, 2021 | 3 | 2021 |
| Young consumer response to message framing in recycling advertisements N Md Isa, H Shabbir, N Muhamad, S Saad, N Salahuddin International Journal of Economic Research 14 (15-2), 391-402, 2017 | 3 | 2017 |
| Why people do not purchase green cars in Malaysia: The influence of consumption values on consumers’ attitude towards green cars AMN Alganad, NM Isa, WIM Fauzi Case Studies on Transport Policy 12, 101007, 2023 | 2 | 2023 |
| Agrarian Sector: Past, Present, and Future Directions toward Sustainable Palm Oil Plantations based on World Demand M Khamarudin, N Salahuddin, NM Isa Modeling Economic Growth in Contemporary Malaysia, 81-90, 2021 | 2 | 2021 |
| Applying theory elaboration for theory of reasoned action (TRA) and its extensions K Prachaseree, N Ahmad, NM Isa GIS Business 16 (2), 35-57, 2021 | 2 | 2021 |
| Determinants of brand authenticity of high quality apparel industry in developing country: A moderating effect of entrepreneurial M Raza, SH Abd Rani, NM Isa International Journal for Quality Research 14 (3), 913, 2020 | 2 | 2020 |
| Literasi Konsep Halal: Perbandingan Antara Belia Muslim dengan Bukan Muslim N Salahuddin, N Md Isa, M Ahmad, S Saad, NR Salahuddin Malaysian Journal Of Consumer 29, 84-102, 2017 | 2 | 2017 |
| Promoting Pro-Environmental Behaviours: Message Framing as an Intervention in Recycling Campaign. NM Isa, N Saad, S. & Salahuddin International Postgraduate Business Journal 8 (2), 66-77, 2016 | 2 | 2016 |
| Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers N Cao, NM Isa, S Perumal Sustainability 15 (15), 11547, 2023 | 1 | 2023 |
| Factors Driving Muslim Consumers’ Restaurant Selection Decisions NR Salahuddin, NM Isa, N Salahuddin Proceeding 24th MACFEA Virtual Seminar, 2020 | 1 | 2020 |
| Purchasing Intention Towards Halal Food Among Non-Muslim Consumers AFM Suib, NM Isa, N Salahuddin, WIM Fauzi Jurnal Pengguna Malaysia 32 (1), 12-25, 2019 | 1 | 2019 |
Norkhazzaina SalahuddinSenior Lecturer, Universiti Utara MalaysiaVerified email at uum.edu.my
