| Influence of Celebrity Worship Motives (CWM) on Customer Brand Relationship (CBR) towards Services Brands GNR Perera, DMR Dissanayake, W Wanninayake Archives of Business Research 6 (8), 2018 | 8 | 2018 |
| The Impact of Social Media use on building Brand Awareness with special reference to Sri Lankan Tourist Hotel Sector. R Ranwala, GNR Perera Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | 2 | 2017 |
| Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka K Wijegunarathne, GNR Perera Department of Marketing Management, University of Kelaniya, 2016 | 1 | 2016 |
| Impact of Entrepreneurial Networks on the Business Success of Small Enterprises GNR Perera Department of Marketing Management, Faculty of Commerce & Management Studies …, 2015 | 1 | 2015 |
| How comparative mindset influence the consumer buying behaviour in buying skin whitening face care products: Sri Lankan context R Perera, GNR Perera Business Research Unit (BRU), 2022 | | 2022 |
| The Role of Consumer Associative and Dissociative Mindsets in Determining Consumer Buying Behavior: Skin Whitening Face Care Products RA Perera, GNR Perera Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| Study on Service Quality Specification for Home Delivery System in Malaysia Special Reference Lazada HL Wasantha, WC Dombepola, GNR Perera Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| Avoidance of Eco-Tourism Labelled Hotels by the Domestic Tourists of Sri Lanka APM PK Gayathree, NR Perera Sri Lanka Journal of Marketing 5 (02), 53-79, 2019 | | 2019 |
| The impact of Social Media Functions on building Brand Loyalty with special reference to High-End Fashion Retailer Brands in Sri Lanka CE Weerakoon, GNR Perera Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Impact of Social Media Marketing on Brand preference of Smartphones among Sri Lankan Youth KN Dilhani, GNR Perera Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| The Factors Affecting on Formation Customer Favorable Attitudes on Mobile Banking: with Special Reference to National Development Bank Sri Lanka PM Thushani, GNR Perera Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Effect of Point of Sale Material on Impulsive Buying Behavior in Western Province with Special Reference to Anchor Newdale in Restaurant Context. MATD Eranga, GNR Perera Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| The Impact of Innovation Management on the Business Success through Sustainable Productivity of Building Construction Industry: with reference to The International Construction … GSM Preethisinghe, GNR Perera Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| The Impact of Point of Sales Materials on Consumer Purchasing Behavior of Anlene Milk Powder LSM Perera, GNR Perera Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| The Impact of Consumer Sales Promotions on the Consumer Purchasing Decision with Reference To Beverage Sector in Gampaha District R Thilakarathna, GNR Perera Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation. KRT Perera, GNR Perera Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
| The Impact of Sales Promotions on Consumer Buying Behavior-With Special Reference to the Mobile Telecommunication Industry in Sri Lanka. WAI Madushanka, GNR Perera Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
| Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka. W Senavirathna, GNR Perera Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
| Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area. NI Attanayake, GNR Perera Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
| The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet. J Madushani, GNR Perera Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
Prof. D.M.R. DissanayakeUniversity of KelaniyaVerified email at kln.ac.lk
