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IMEN BEN YAHIA
IMEN BEN YAHIA
Associate professor in Marketing ESC Tunis La Manouba University
Verified email at esct.uma.tn
Title
Cited by
Cited by
Year
Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage
IB Yahia, N Al-Neama, L Kerbache
Journal of Retailing and Consumer Services 41, 11-19, 2018
4782018
The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country
W Chaouali, IB Yahia, N Souiden
Journal of Retailing and Consumer Services 28, 209-218, 2016
3712016
Ordinary celebrities related criteria to harvest fame and influence on social media
FA Al-Emadi, IB Yahia
Journal of Research in Interactive Marketing 14 (2), 195-213, 2020
1402020
Design aesthetics as drivers of value in mobile banking: does customer happiness matter?
W Chaouali, R Lunardo, I Ben Yahia, D Cyr, A Triki
International Journal of Bank Marketing 38 (1), 219-241, 2020
672020
Understanding citizens' adoption of e-filing in developing countries: An empirical investigation
W Chaouali, IB Yahia, L Charfeddine, A Triki
The journal of high technology management research 27 (2), 161-176, 2016
562016
Reconsidering the “what is beautiful is good” effect: When and how design aesthetics affect intentions towards mobile banking applications
W Chaouali, I Ben Yahia, R Lunardo, A Triki
International Journal of Bank Marketing 37 (7), 1525-1546, 2019
422019
Contribution of ERP to the decision-making process through knowledge management
A Chaabouni, I Ben Yahia
Journal of Decision Systems 23 (3), 303-317, 2014
282014
Impact of Covid-19 pandemic on food and beverage service performance and behavioral intents: Importance of sanitary measures
A Al-Marzouqi, I Ben Yahia
Journal of Foodservice Business Research 25 (2), 209-232, 2022
252022
Investigating blockchain technology effects on online platforms transactions: do risk aversion and technophilia matter?
BANIB Yahia
Journal of Internet Commerce, 2021
15*2021
Non commercial B2C virtual communities: definition and classification an exploratory qualitative study
IB Yahia
IADIS International Journal on WWW/Internet 5 (1), 129-144, 2005
132005
Application de la théorie de la structuration aux systèmes ERP: importance de la gestion des connaissances
A Chaabouni*, IB Yahia
Recherches en Sciences de Gestion, 91-109, 2013
122013
Effets de la participation de l’entreprise dans les activités de sa communauté virtuelle de support sur sa relation avec les membres
IB Yahia, D Guiot
Revue management et avenir, 113-131, 2010
112010
Proposition d’une échelle de mesure du sentiment envers une communauté virtuelle
I Ben Yahia
Communications of the IBIMA Volume 10, 2009, 2009
72009
Success and failure factors of social media integration-insights from business experience
M Al-Essa, IB Yahia
International Journal of Electronic Marketing and Retailing 10 (2), 118-129, 2019
52019
Effets du sentiment communautaire virtuel sur la fidélité
I Ben Yahia, A Chaabouni
Management international 19 (2), 189-202, 2015
52015
Highlighting visibility and benevolence to harvest good relationships with company-managed virtual communities: A netnographic study
IB Yahia
International Journal of Customer Relationship Marketing and Management …, 2014
52014
Exploring the determinants of 2022 FIFA World Cup attendance in Qatar
IB Yahia, M Al-Emadi
International Journal of Sport Management and Marketing 18 (1-2), 116-129, 2018
42018
Exploring consumer empowerment in consumption communities based in social media
IB Yahia, L El Ferci
International Journal of Customer Relationship Marketing and Management …, 2015
42015
Moving toward smart cities: insights from the MENA region
RG Shokeir, IB Yahia
International Journal of Web Based Communities 16 (1), 92-108, 2020
32020
B2C Virtual Communities: Typology & Associated Benefits
I Yahia
Proc. ICE-B, 2006
32006
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