| Influence of Facebook brand-page posts on online engagement P Luarn, YF Lin, YP Chiu Online Information Review 39 (4), 505-519, 2015 | 529 | 2015 |
| The network effect on information dissemination on social network sites P Luarn, JC Yang, YP Chiu Computers in Human Behavior 37, 1-8, 2014 | 101 | 2014 |
| Why people check in to social network sites P Luarn, JC Yang, YP Chiu International Journal of Electronic Commerce 19 (4), 21-46, 2015 | 86 | 2015 |
| Contradictory deceptive behavior in online dating SK Lo, AY Hsieh, YP Chiu Computers in Human Behavior 29 (4), 1755-1762, 2013 | 82 | 2013 |
| Exploring why people spend more time shopping online than in offline stores YP Chiu, SK Lo, AY Hsieh, Y Hwang Computers in Human Behavior 95, 24-30, 2019 | 55 | 2019 |
| Motivations to engage in word-of-mouth behavior on social network sites P Luarn, P Huang, YP Chiu, IJ Chen Information Development 32 (4), 1253-1265, 2016 | 52 | 2016 |
| Key variables to predict tie strength on social network sites P Luarn, YP Chiu Internet Research 25 (2), 218-238, 2015 | 49 | 2015 |
| Why expect lower prices online? Empirical examination in online and store-based retailers SK Lo, AY Hsieh, YP Chiu International Journal of Electronic Commerce Studies 5 (1), 27-38, 2014 | 41 | 2014 |
| Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising SK Lo, AY Hsieh, YP Chiu Electronic Commerce Research and Applications 13 (4), 221-228, 2014 | 40 | 2014 |
| Influence of network density on information diffusion on social network sites: The mediating effects of transmitter activity P Luarn, YP Chiu Information Development 32 (3), 389-397, 2016 | 36 | 2016 |
| How colour similarity can make banner advertising effective: Insights from Gestalt theory YP Chiu, SK Lo, AY Hsieh Behaviour & Information Technology 36 (6), 606-619, 2017 | 35 | 2017 |
| Social support on Facebook: The influence of tie strength and gender differences P Luarn, HC Kuo, YP Chiu, SC Chang International Journal of Electronic Commerce Studies 6 (1), 37-50, 2015 | 35 | 2015 |
| Do not allow pop-up ads to appear too early: Internet users’ browsing behaviour to pop-up ads AY Hsieh, SK Lo, YP Chiu, T Lie Behaviour & Information Technology 40 (16), 1796-1805, 2021 | 24 | 2021 |
| Social Recommendations for Facebook Brand Pages YP Chiu Journal of theoretical and applied electronic commerce research 16 (1), 71-84, 2021 | 24 | 2021 |
| Where to place online advertisements? The commercialization congruence between online advertising and web site context AY Hsieh, SK Lo, YP Chiu Journal of Electronic Commerce Research 17 (1), 36, 2016 | 22 | 2016 |
| Photograph and model use within an online auction page for influencing buyer's bidding behavior SK Lo, YP Chiu, AY Hsieh Online Information Review 37 (3), 354-368, 2013 | 21 | 2013 |
| Enhancing intrinsic learning motivation through gamification: a self-determination theory perspective P Luarn, CC Chen, YP Chiu The International Journal of Information and Learning Technology 40 (5), 413-424, 2023 | 13 | 2023 |
| Do social and competitive advergames affect brand attitude in Asia? YP Chiu International Journal of Electronic Commerce Studies 10 (1), 23-41, 2019 | 12 | 2019 |
| An elaboration likelihood model of Facebook advertising effectiveness: Self-monitoring as a moderator YP Chiu Journal of Electronic Commerce Research 23 (1), 33-44, 2022 | 10 | 2022 |
| Using eye-tracking to measure the influence of banner ads’ browsing behavior and attitude on host websites YP Chiu, SC Chang Contemporary Management Research 16 (1), 35-54, 2020 | 10 | 2020 |
Pin Luarn(欒斌)Professor, School of Management, National Taiwan University of Science & Technology在 mail.ntust.edu.tw 的電子郵件地址已通過驗證
