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Sumit Malik
Sumit Malik
Lecturer (Assistant Professor), University of Liverpool Management School, University of Liverpool
Verified email at liverpool.ac.uk - Homepage
Title
Cited by
Cited by
Year
Hand movement speed in advertising elicits gender stereotypes and consumer responses
S Malik, E Sayin
Psychology & Marketing 39 (2), 331-345, 2021
72021
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses
S Malik, E Sayin, K Jain
European Journal of Marketing, 2022
22022
Is Speed Feminine or Masculine? Effect of Stereotypical Associations Evoked from Speed of Observed Hand Movement with Products on Consumer Responses
S Malik, E Sayin
Proceedings of the European Marketing Academy Conference (50), 2021
2021
The Impact of Reactive versus Proactive Help on Selfish and Unethical Behavior
S Li, S Malik, K Jain
Academy of Management Proceedings 2021 (1), 11396, 2021
2021
Is fast feminine? The effect of speed of observed hand-motor actions on consumer judgment and behaviors
S Malik, E Sayin
Association of Consumer Research annual conference 2020, 2020
2020
I See, I Sense, I Desire: How Spatial Distance of Indulgent Products Within Advertisements Affects Desire to Eat, Purchase Intention, and Satiation?
S Malik, E Sayin, K Jain
Association of Consumer Research annual conference 2019, 2019
2019
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
S Malik, E Sayin, K Jain
ACR North American Advances, 2018
2018
Interface between the competition authority and the sector regulators: the emerging issues
S Malik, A Garg, S Sundar
International Journal of Regulation and Governance 7 (1), 9-31, 2007
2007
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