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Gui Liberali
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Website morphing
JR Hauser, GL Urban, G Liberali, M Braun
Marketing Science 28 (2), 202-223, 2009
3982009
Morphing Banner Advertising
GL Urban, G Liberali, E MacDonald, R Bordley, JR Hauser
Marketing Science, 2014
1302014
Website morphing 2.0: Switching costs, partial exposure, random exit, and when to morph
JR Hauser, G Liberali, GL Urban
Management Science 60 (6), 1594-1616, 2014
642014
Morph the Web to build empathy, trust and sales
GL Urban, JR Hauser, G Liberali, M Braun, F Sultan
MIT Sloan Management Review 50 (4), 53-61, 2009
472009
Competitive information, trust, brand consideration and sales: Two field experiments
G Liberali, GL Urban, JR Hauser
International Journal of Research in Marketing 30 (2), 101-113, 2013
342013
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models
G Liberali, A Ferecatu
Marketing Science, 2022
132022
The effects of sensitization and habituation in durable goods markets
G Liberali, TS Gruca, WM Nique
European Journal of Operational Research 212 (2), 398-410, 2011
112011
Call for Papers—Management Science—Special Issue on Data-Driven Prescriptive Analytics
K Giesecke, G Liberali, H Nazerzadeh, JG Shanthikumar, CP Teo
Management Science 64 (6), 2972-2972, 2018
82018
Morphing theory and applications
GB Liberali, JR Hauser, GL Urban
Handbook of marketing decision models, 531-562, 2017
62017
Rejoinder-Response to Comments on “Website Morphing”
JR Hauser, GL Urban, G Liberali, M Braun
Marketing Science 28 (2), 227-228, 2009
52009
Comment: Product line design optimization
G Liberali
International Journal of Research in Marketing 28 (1), 28-29, 2011
42011
Introduction to the IJRM Special Issue on Marketing and Innovation
G Liberali, S Stremersch, RT Rust, E Muller
International journal of research in marketing 32 (3), 235-237, 2015
2015
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