In pursuit of the “ideal approach” to successful marketing strategy implementation ER Thorpe, RE Morgan European Journal of Marketing 41 (5/6), 659-677, 2007 | 176 | 2007 |
The contribution of marketing to business strategy formation: a perspective on business performance gains RE Morgan, ER Thorpe, T McGuinness, ER Thorpe Journal of Strategic Marketing 8 (4), 341-362, 2000 | 68 | 2000 |
Marketing strategy and the efficacy of procedural justice: The mid-level marketing manager in industrial service firms ER Rosier, RE Morgan, JW Cadogan Industrial Marketing Management 39 (3), 450-459, 2010 | 33 | 2010 |
A role theoretic view of product‐market strategy execution: an investigation of mid‐level marketing managers ER Thorpe, RE Morgan Journal of Strategic Marketing 15 (2-3), 223-236, 2007 | 21 | 2007 |
Marketing strategy in a turbulent environment ER Rosier Journal of Strategic Marketing 19 (5), 413-419, 2011 | 13 | 2011 |
Foreign direct investment in transition economies: The case of Coca-Cola in Russia RE Morgan, ER Thorpe Journal of Euromarketing 10 (1), 27-48, 2001 | 12 | 2001 |
Mid-level marketing managers and marketing strategy implementation effectiveness: an empirical study from the guided evolution perspective ER Thorpe The University of Wales, Aberystwyth, 2003 | 1 | 2003 |
Mid-level managers and marketing strategy implementation: mechanisms, process and properties of procedural justice ER Thorpe, RM Morgan Research paper, 0 | 1 | |
Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities E Rosier, A Lindgreen, A Erz, B Marder, S von Wallpach Edward Elgar Publishing, 2023 | | 2023 |
Using live business projects to develop graduate employability skills E Rosier Handbook of Teaching and Learning at Business Schools, 195-206, 2021 | | 2021 |
Handbook of teaching and learning at business schools: a practice-based approach TU Thomsen, A Lindgreen, A Kjærgaard, E Rosier Edward Elgar Publishing, 2021 | | 2021 |
Marchnata busnes ac nid-er-elw E Rosier, L Roberts Coleg Cymraeg Cenedlaethol, 2021 | | 2021 |
Introduction to the Handbook of Teaching and Learning at Business Schools TU Thomsen, A Lindgreen, A Kjærgaard, E Rosier, A Tuncdogan Handbook of Teaching and Learning at Business Schools: A Practice-based …, 2021 | | 2021 |
Creating blended learning materials in the Welsh language to support students with digital education: examples from the Business School and the School of Social Sciences E Rosier, S Jones | | 2021 |
Astudiaeth Achos: Melin Tregwynt (Introduction to Marketing E-book) E Rosier Coleg Cymraeg Cenedlaethol, 2021 | | 2021 |
Covid-19 the saviour of the lecture L MacNiven, E Rosier, C Strong, R Williams | | 2021 |
Let's keep the lecture alive L MacNiven, E Rosier, C Strong, R Williams | | 2021 |
Eduscapes and student experience: the effects of Servicescapes in academic learning environments E Rosier, S Williams, K Daunt | | 2019 |
Live marketing projects and student engagement: the development of graduate employability skills E Rosier | | 2018 |
Experiential learning and student engagement: live marketing projects and their use in the development of graduate employability skills. E Rosier, T Tran | | 2018 |