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Eleri Rosier
Eleri Rosier
Professor of Marketing and Strategy
Verified email at cardiff.ac.uk
Title
Cited by
Cited by
Year
In pursuit of the “ideal approach” to successful marketing strategy implementation
ER Thorpe, RE Morgan
European Journal of Marketing 41 (5/6), 659-677, 2007
1762007
The contribution of marketing to business strategy formation: a perspective on business performance gains
RE Morgan, ER Thorpe, T McGuinness, ER Thorpe
Journal of Strategic Marketing 8 (4), 341-362, 2000
682000
Marketing strategy and the efficacy of procedural justice: The mid-level marketing manager in industrial service firms
ER Rosier, RE Morgan, JW Cadogan
Industrial Marketing Management 39 (3), 450-459, 2010
332010
A role theoretic view of product‐market strategy execution: an investigation of mid‐level marketing managers
ER Thorpe, RE Morgan
Journal of Strategic Marketing 15 (2-3), 223-236, 2007
212007
Marketing strategy in a turbulent environment
ER Rosier
Journal of Strategic Marketing 19 (5), 413-419, 2011
132011
Foreign direct investment in transition economies: The case of Coca-Cola in Russia
RE Morgan, ER Thorpe
Journal of Euromarketing 10 (1), 27-48, 2001
122001
Mid-level marketing managers and marketing strategy implementation effectiveness: an empirical study from the guided evolution perspective
ER Thorpe
The University of Wales, Aberystwyth, 2003
12003
Mid-level managers and marketing strategy implementation: mechanisms, process and properties of procedural justice
ER Thorpe, RM Morgan
Research paper, 0
1
Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities
E Rosier, A Lindgreen, A Erz, B Marder, S von Wallpach
Edward Elgar Publishing, 2023
2023
Using live business projects to develop graduate employability skills
E Rosier
Handbook of Teaching and Learning at Business Schools, 195-206, 2021
2021
Handbook of teaching and learning at business schools: a practice-based approach
TU Thomsen, A Lindgreen, A Kjærgaard, E Rosier
Edward Elgar Publishing, 2021
2021
Marchnata busnes ac nid-er-elw
E Rosier, L Roberts
Coleg Cymraeg Cenedlaethol, 2021
2021
Introduction to the Handbook of Teaching and Learning at Business Schools
TU Thomsen, A Lindgreen, A Kjærgaard, E Rosier, A Tuncdogan
Handbook of Teaching and Learning at Business Schools: A Practice-based …, 2021
2021
Creating blended learning materials in the Welsh language to support students with digital education: examples from the Business School and the School of Social Sciences
E Rosier, S Jones
2021
Astudiaeth Achos: Melin Tregwynt (Introduction to Marketing E-book)
E Rosier
Coleg Cymraeg Cenedlaethol, 2021
2021
Covid-19 the saviour of the lecture
L MacNiven, E Rosier, C Strong, R Williams
2021
Let's keep the lecture alive
L MacNiven, E Rosier, C Strong, R Williams
2021
Eduscapes and student experience: the effects of Servicescapes in academic learning environments
E Rosier, S Williams, K Daunt
2019
Live marketing projects and student engagement: the development of graduate employability skills
E Rosier
2018
Experiential learning and student engagement: live marketing projects and their use in the development of graduate employability skills.
E Rosier, T Tran
2018
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