‪Citlali Calderon‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	37	36
h-index	3	3
i10-index	2	2

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20182019202020212022202320241 2 5 9 7 11 2

Co-authors

Lorena CarreteProfessor, EGADE Business School, Tecnologico de MonterreyVerified email at tec.mx
Jorge Vera MartínezTecnológico de MonterreyVerified email at tec.mx

Citlali Calderon

Citlali Calderon

Tecnologico de Monterrey, Business School

Verified email at tec.mx - Homepage

marketing social marketing social representations beliefs


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Validación de una escala de creencias de salud sobre diabetes tipo 1 para el contexto mexicano: HBM-T1DM C Calderón, L Carrete, J Vera salud pública de méxico 60, 175-183, 2018	19*	2018
The importance of shared beliefs for social marketing programmes C Calderon Journal of Social Marketing 9 (1), 26-39, 2019	10	2019
A social marketing intervention to improve treatment adherence in patients with type 1 diabetes C Calderon, L Carrete, J Vera-Martínez, ME Gloria-Quintero, ... International Journal of Environmental Research and Public Health 18 (7), 3622, 2021	8	2021
Collateral Damage: Social Advertising and its Role in the Development of Shared Misconceptions C Calderon Advancing Management Research in Latin America, 130, 2020		2020
I am What I Believe: The Importance of Socially Shared Beliefs for Social Marketing Programs C Calderon World Social Marketing Conference 2017, 17-20, 2017		2017

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