| Paradigm shift or passing fad? Twitter and sports journalism ML Sheffer, B Schultz International Journal of Sport Communication 3 (4), 472-484, 2010 | 239 | 2010 |
| An exploratory study of how Twitter is affecting sports journalism B Schultz, ML Sheffer International Journal of Sport Communication 3 (2), 226-239, 2010 | 237 | 2010 |
| Sports journalists who blog cling to traditional values B Schultz, ML Sheffer Newspaper research journal 28 (4), 62-76, 2007 | 70 | 2007 |
| Double standard: Why women have trouble getting jobs in local television sports ML Sheffer, B Schultz Journal of Sports Media 2 (1), 77-101, 2007 | 57 | 2007 |
| Personal branding still in future for most newspaper reporters B Schultz, ML Sheffer Newspaper Research Journal 33 (4), 63-77, 2012 | 42 | 2012 |
| Left behind: Local television and the community of sport B Schultz, ML Sheffer Western Journal of Communication 72 (2), 180-195, 2008 | 32 | 2008 |
| The new world of social media and broadcast sports reporting ML Sheffer, B Schultz Routledge handbook of sport communication, 210-218, 2013 | 23 | 2013 |
| Blogging from the management perspective: A follow-up study ML Sheffer, B Schultz The International Journal on Media Management 11 (1), 9-17, 2009 | 22 | 2009 |
| Blogging from the labor perspective: Lessons for media managers B Schultz, ML Sheffer The International Journal on Media Management 10 (1), 1-9, 2008 | 20 | 2008 |
| Multimedia sports journalism: A practitioner's guide for the digital age E Kian, B Schultz, G Clavio, ML Sheffer Oxford University Press, 2019 | 16 | 2019 |
| Newspaper managers report positive attitudes about blogs B Schultz, ML Sheffer Newspaper Research Journal 30 (2), 30-42, 2009 | 16 | 2009 |
| Factors influencing sports consumption in the era of new media B Schultz, ML Sheffer Web Journal of Mass Communication Research 37 (1), 2011 | 14 | 2011 |
| State legislators' perceptions of the use of e-mail in constituent communication ML Sheffer Journal of Computer-Mediated Communication 8 (4), JCMC846, 2003 | 14 | 2003 |
| The mascot that wouldn’t die: A case study of fan identification and mascot loyalty B Schultz, ML Sheffer Sport in Society 21 (3), 482-496, 2018 | 13 | 2018 |
| Are blogs changing the news values of newspaper reporters ML Sheffer, B Schultz Web Journal of Mass Communication Research 16, 2009 | 13 | 2009 |
| # deflategate: Sports journalism and the use of image repair strategy on Twitter ML Sheffer, B Schultz, W Tubbs Newspaper Research Journal 39 (1), 69-82, 2018 | 12 | 2018 |
| New media, old ways: An analysis of sports media's depiction of female athletes on Instagram and Snapchat ML Sheffer Journal of Sports Media 15 (2), 31-50, 2020 | 11 | 2020 |
| Name brand: The rise of the independent reporter through social media B Schultz, ML Sheffer Online Journal of Communication and Media Technologies 2 (3), 2012 | 11 | 2012 |
| Social media and female sports audiences: A new look at old assumptions ML Sheffer, B Schultz Web Journal of Mass Communication Research 48 (1), 1-11, 2014 | 10 | 2014 |
| Newspaper trust and credibility in the age of robot reporters B Schultz, ML Sheffer Journal of Applied Journalism & Media Studies 6 (2), 339-355, 2017 | 8 | 2017 |
