| Toward a theory of behavioral control WM Lim, MA Weissmann Journal of Strategic Marketing 31 (1), 185-211, 2023 | 121 | 2023 |
| What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society WM Lim, MWC Chin, YS Ee, CY Fung, CS Giang, KS Heng, MLF Kong, ... Global Business and Organizational Excellence, 2022 | 100 | 2022 |
| Credit access, tax structure and the performance of Malaysian manufacturing SMEs CWH Cheong, MH Lee, MA Weissmann International Journal of Managerial Finance 16 (4), 433-454, 2020 | 59 | 2020 |
| Making sustainable consumption decisions: The effects of product availability on product purchase intention MA Weissmann, R Lim Journal of Global Marketing, 2022 | 22 | 2022 |
| Using the theory of planned behaviour to explore predictors of financial behaviour among working adults in Malaysia L She, R Rasiah, MA Weissmann, H Kaur FIIB Business Review 13 (1), 118-135, 2024 | 6 | 2024 |
| A behavioural control investigation towards greater sustainability MA Weissmann PhD Thesis. Swinburne University of Technology. Retrieved from https …, 2020 | 3 | 2020 |
| Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry T Bastrygina, WM Lim, R Jopp, MA Weissmann Journal of Hospitality and Tourism Management 58, 214-243, 2024 | 2 | 2024 |
| Common traits in online shopping behavior: A study of different generational cohorts S Nwobodo, MA Weissmann Global Business and Organizational Excellence 43 (3), 46-60, 2024 | | 2024 |
| A Review and Reflection on Online Learning and Assessments in Higher Education after the Pandemic CY Fung, MA Weissmann, CSC Phang, KS Heng, JSG Chang, CH Sim, ... International Journal of Advanced Research in Education and Society 5 (3 …, 2023 | | 2023 |
| Sustainability Rural Community-Based Homestay: Opportunities and Challenges in a Malay Community in Sarawak, Malaysia A Lim, BCY, Lim, ITY, Lim, R, Ting, ISH, Weissmann, MA, Wasudawan, K & She Long The International Conference on Responsible Tourism and Hospitality (ICRTH …, 2023 | | 2023 |
| Linking scholarly articles to SDGs: an automated approach A Aryani, K Chalmers, D Nhu, H Yin, J Farmer, S Chong, MA Weissmann, ... Swinburne University of Technology, 2023 | | 2023 |
Weng Marc LimDean and Distinguished Professor, Sunway UniversityVerified email at sunway.edu.my
