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Bruna JOCHIMS
Bruna JOCHIMS
Assistant Professor of Marketing, Skema Business School
Verified email at skema.edu
Title
Cited by
Cited by
Year
Caffeine’s effects on consumer spending
D Biswas, P Hartmann, M Eisend, C Szocs, B Jochims, V Apaolaza, ...
Journal of Marketing 87 (2), 149-167, 2023
112023
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
B Jochims, J Allen
Springer Nature, 2023
2023
Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress
J Allen, B Jochims, S Wu
Springer Nature, 2022
2022
White Coats, Mild Manners, and Good Doctors? When Red Decreases Perception of Dominance: An Abstract
B Jochims, A Borges
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
All by Myself! The Sustainable Liability on Responsible Fashion: An Abstract
B Jochims, AP Yamim, P Rossi
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
2018
Is Not That She Is a Bad Person, but Something Is Probably Wrong
AP Yamim, A Borges, BK Jochims
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
2017
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
B Jochims, J Allen
Celebrating the Past and Future of Marketing and Discovery with Social Impact
J Allen, B Jochims, S Wu
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