| Enhancing the helpfulness of online consumer reviews: the role of latent (content) factors V Srivastava, AD Kalro Journal of Interactive Marketing 48 (1), 33-50, 2019 | 176 | 2019 |
| Environmental disclosure by Indian companies: an empirical study M Prasad, T Mishra, AD Kalro Environment, Development and Sustainability 19, 1999-2022, 2017 | 60 | 2017 |
| A typology of viral ad sharers using sentiment analysis KK Kulkarni, AD Kalro, D Sharma, P Sharma Journal of Retailing and Consumer Services 53, 101739, 2020 | 57 | 2020 |
| Private label brands in an emerging economy: an exploratory study in India S Sarkar, D Sharma, AD Kalro International Journal of Retail & Distribution Management 44 (2), 203-222, 2016 | 55 | 2016 |
| A comprehensive framework of brand name classification S Arora, AD Kalro, D Sharma Journal of Brand Management 22 (2), 79-116, 2015 | 45 | 2015 |
| Direct or indirect comparative ads: The moderating role of information processing modes AD Kalro, B Sivakumaran, RR Marathe Journal of Consumer Behaviour 12 (2), 133-147, 2013 | 36 | 2013 |
| The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements KK Kulkarni, AD Kalro, D Sharma Journal of Consumer Behaviour 19 (4), 327-338, 2020 | 33 | 2020 |
| Online decision aids: the role of decision-making styles and decision-making stages P Virdi, AD Kalro, D Sharma International Journal of Retail & Distribution Management 48 (6), 555-574, 2020 | 31 | 2020 |
| The ad format-strategy effect on comparative advertising effectiveness AD Kalro, B Sivakumaran, RR Marathe European Journal of Marketing 51 (1), 99-122, 2017 | 24 | 2017 |
| Comparative advertising in India: a content analysis of English print advertisements AD Kalro, B Sivakumaran, RR Marathe Journal of International Consumer Marketing 22 (4), 377-394, 2010 | 24 | 2010 |
| Sharing of branded viral advertisements by young consumers: The interplay between personality traits and ad appeal KK Kulkarni, AD Kalro, D Sharma Journal of Consumer Marketing 36 (6), 846-857, 2019 | 22 | 2019 |
| Consumer acceptance of social recommender systems in India P Virdi, AD Kalro, D Sharma Online Information Review 44 (3), 723-744, 2020 | 19 | 2020 |
| Threat, efficacy and message framing in consumer healthcare N Nandakumar, B Sivakumaran, A Kalro, P Sharma Marketing Intelligence & Planning 35 (4), 442-457, 2017 | 17 | 2017 |
| Affordable housing finance companies in India: how do they ‘differently’serve the underserved? D Bhanot, M Khaire, A Kalro, SK Jha Housing Studies 35 (3), 537-566, 2020 | 14 | 2020 |
| Environmental claims in Indian print advertising: an empirical study and policy recommendation M Prasad, T Mishra, AD Kalro, V Bapat Social Responsibility Journal 13 (3), 473-490, 2017 | 14 | 2017 |
| The effect of naming strategy and packaging on perceived quality and purchase intention of private label brands S Sarkar, D Sharma, AD Kalro Advances in National Brand and Private Label Marketing: Second International …, 2015 | 13 | 2015 |
| Motivations and outcomes of seeking online consumer reviews: a literature synthesis V Srivastava, AD Kalro Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2018 | 12 | 2018 |
| Consumer scepticism: A systematic review of literature V Chaudhary, D Sharma, AD Kalro The Marketing Review 19 (3-4), 189-212, 2019 | 7 | 2019 |
| Positioning products through names: effect of sound symbolism on perception of products with blended brand names SV Arora, AD Kalro, D Sharma Journal of Product and Brand Management, 2022 | 6 | 2022 |
| Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis DA Ribeiro, AD Kalro International Journal of Consumer Studies 47 (6), 2528–2552, 2023 | 5 | 2023 |
Dinesh sharmaShailesh J Mehta School of Management, Indian Institute of Technology BombayVerified email at iitb.ac.in
