| Sustainable market orientation: A new approach to managing marketing strategy RW Mitchell, B Wooliscroft, J Higham Journal of Macromarketing 30 (2), 160-170, 2010 | 182 | 2010 |
| Measuring the impact of accounting journals using Google Scholar and the g-index D Rosenstreich, B Wooliscroft The British Accounting Review 41 (4), 227-239, 2009 | 92 | 2009 |
| The energy cultures framework: Exploring the role of norms, practices and material culture in shaping energy behaviour in New Zealand J Stephenson, B Barton, G Carrington, A Doering, R Ford, D Hopkins, ... Energy Research & Social Science 7, 117-123, 2015 | 76 | 2015 |
| A twenty-first century guide to Aldersonian marketing thought B Wooliscroft, RD Tamilia, SJ Shapiro Springer Science & Business Media, 2006 | 71 | 2006 |
| Brands defined as semiotic marketing systems F Conejo, B Wooliscroft Journal of Macromarketing 35 (3), 287-301, 2015 | 61 | 2015 |
| How international are the top academic journals? The case of marketing D Rosenstreich, B Wooliscroft European Business Review 18 (6), 422-436, 2006 | 55 | 2006 |
| Applying sustainability in national park management: Balancing public and private interests using a sustainable market orientation model R Mitchell, B Wooliscroft, JES Higham Journal of Sustainable Tourism 21 (5), 695-715, 2013 | 44 | 2013 |
| Re-inventing wroe? B Wooliscroft Marketing theory 8 (4), 367-385, 2008 | 32 | 2008 |
| The hierarchy of ethical consumption behavior: the case of New Zealand B Wooliscroft, A Ganglmair-Wooliscroft, A Noone Journal of Macromarketing 34 (1), 57-72, 2014 | 29 | 2014 |
| Diffusion of innovation: The case of ethical tourism behavior A Ganglmair-Wooliscroft, B Wooliscroft Journal of Business Research 69 (8), 2711-2720, 2016 | 27 | 2016 |
| Authenticity: A macromarketing perspective D Kadirov, RJ Varey, B Wooliscroft Journal of Macromarketing 34 (1), 73-79, 2014 | 26 | 2014 |
| Contrasting approaches to fuel poverty in New Zealand R Lawson, J Williams, B Wooliscroft Energy Policy 81, 38-42, 2015 | 24 | 2015 |
| Emerging energy transitions: PV uptake beyond subsidies R Ford, S Walton, J Stephenson, D Rees, M Scott, G King, J Williams, ... Technological Forecasting and Social Change 117, 138-150, 2017 | 23 | 2017 |
| What does it take to get published in a top marketing journal from Australasia? D Rosenstreich, B Wooliscroft The 30 th Annual Macromarketing Conference, 73-84, 2005 | 21 | 2005 |
| Assessing international journal impact: the case of marketing D Rosenstreich, B Wooliscroft European Business Review 24 (1), 58-87, 2012 | 16 | 2012 |
| Wroe Alderson a life B Wooliscroft A twenty-first century guide to Aldersonian marketing thought, 3-32, 2006 | 16 | 2006 |
| A cross-cultural application of the Affective Response to Consumption scale: Investigating US-American and Austrian passengers on long-haul flights A Ganglmair-Wooliscroft, B Wooliscroft Journal of Business Research 66 (6), 765-770, 2013 | 13 | 2013 |
| Improving conditions for potential New Zealand cyclists: An application of conjoint analysis B Wooliscroft, A Ganglmair-Wooliscroft Transportation research part A: policy and practice 69, 11-19, 2014 | 12 | 2014 |
| K-means vs. topology representing networks: Comparing ease of use for gaining optimal results with reference to data input order A Ganglmair, B Wooliscroft Tourism Analysis 5 (2-3), 157-162, 2000 | 12 | 2000 |
| “Part of Me”: National Parks Integration Into the Extended Self of Domestic Tourists A Ganglmair-Wooliscroft, B Wooliscroft Journal of Hospitality Marketing & Management 23 (4), 360-379, 2014 | 10 | 2014 |
Alexandra Ganglmair-WooliscroftUniversity of OtagoVerified email at otago.ac.nz
