| A comparison of reliability between telephone and web-based surveys K Braunsberger, H Wybenga, R Gates Journal of Business Research 60 (7), 758-764, 2007 | 330 | 2007 |
| What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott K Braunsberger, B Buckler Journal of Business Research 64 (1), 96-102, 2011 | 288 | 2011 |
| The effects of music, wait-length evaluation, and mood on a low-cost wait experience MA Cameron, J Baker, M Peterson, K Braunsberger Journal of Business Research 56 (6), 421-430, 2003 | 231 | 2003 |
| I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico R Felix, K Braunsberger International Marketing Review 33 (1), 137-155, 2016 | 171 | 2016 |
| Source expertise versus experience effects in hospital advertising K Braunsberger, JM Munch Journal of Services Marketing 12 (1), 23-38, 1998 | 153 | 1998 |
| The effectiveness of credit‐card regulation for vulnerable consumers K Braunsberger, LA Lucas, D Roach Journal of Services Marketing 18 (5), 358-370, 2004 | 100 | 2004 |
| The complexity of consumers' cognitive structures and its relevance to consumer behavior GM Zinkhan, K Braunsberger Journal of Business Research 57 (6), 575-582, 2004 | 95 | 2004 |
| Patient/enrollee satisfaction with healthcare and health plan K Braunsberger, RH Gates Journal of consumer marketing 19 (7), 575-590, 2002 | 94 | 2002 |
| Modeling consumer health plan choice behavior to improve customer value and health plan market share R Gates, C McDaniel, K Braunsberger Journal of Business Research 48 (3), 247-257, 2000 | 65 | 2000 |
| The effects of source and product characteristics on persuasion K Braunsberger The University of Texas at Arlington, 1996 | 59 | 1996 |
| Developing inventories for satisfaction and Likert scales in a service environment K Braunsberger, R Gates Journal of Services Marketing 23 (4), 219-225, 2009 | 50 | 2009 |
| A mission of civic engagement: Undergraduate students working with nonprofit organizations and public sector agencies to enhance societal wellbeing K Braunsberger, RO Flamm VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 24 …, 2013 | 35 | 2013 |
| The case of the ethical vegan: motivations matter when researching dietary and lifestyle choices K Braunsberger, RO Flamm Journal of Managerial Issues, 228-245, 2019 | 30 | 2019 |
| Information technology–enhanced pricing strategies: managerial and public policy implications A Dixit, K Braunsberger, GM Zinkhan, Y Pan Journal of Business Research 58 (9), 1169-1177, 2005 | 29 | 2005 |
| Evaluating the efficacy of credit card regulation K Braunsberger, LA Lucas, D Roach International Journal of Bank Marketing 23 (3), 237-254, 2005 | 28 | 2005 |
| Consumers on a Mission to Force a Change in Public Policy: A Qualitative Study of the Ongoing Canadian Seafood Boycott1 K Braunsberger, B Buckler Business and Society Review 114 (4), 457-489, 2009 | 27 | 2009 |
| Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates K Braunsberger, R Gates, DJ Ortinau Journal of Business Research 58 (3), 260-267, 2005 | 18 | 2005 |
| Dimensions of total product knowledge in a service environment K Braunsberger, R Brian Buckler, M Luckett Journal of Services Marketing 22 (7), 505-519, 2008 | 17 | 2008 |
| The impact of animal welfare advertising on opposition to the Canadian seal hunt and willingness to boycott the Canadian seafood industry K Braunsberger Anthrozoös 27 (1), 111-125, 2014 | 9 | 2014 |
| Applying marketing to conservation: A case study on encouraging boater reporting of watercraft collisions with Florida manatees RO Flamm, K Braunsberger Ocean & coastal management 96, 20-28, 2014 | 8 | 2014 |
Laurie LucasAssociate Professor of Legal StudiesVerified email at okstate.edu
