| How reviewers’ use of profanity affects perceived usefulness of online reviews M Hair, T Ozcan Marketing Letters 29 (2), 151-163, 2018 | 45 | 2018 |
| Consumer reactions to round numbers in brand names K Gunasti, T Ozcan Marketing letters 27 (2), 309-322, 2016 | 30 | 2016 |
| Customer choices of manufacturer versus retailer brands in alternative price and usage contexts AG Woodside, T Ozcan Journal of Retailing and Consumer services 16 (2), 100-108, 2009 | 29 | 2009 |
| The effects of changing attribute composition on judgments about multifunctional products T Ozcan, DA Sheinin Journal of Marketing Theory and Practice 23 (1), 107-118, 2015 | 19 | 2015 |
| The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions K Gunasti, T Ozcan Marketing Letters 30, 207-217, 2019 | 13 | 2019 |
| Effects of complete products on consumer judgments T Ozcan, DA Sheinin Journal of Product & Brand Management 21 (4), 246-254, 2012 | 13 | 2012 |
| Imperfect recall: The impact of composite spending information disclosure on credit card spending A Poddar, C M Ellis, T Ozcan Journal of Consumer Policy 38, 93-104, 2015 | 12 | 2015 |
| How associations between products and numbers in brand names affect consumer attitudes: Introducing multi-context numbers T Ozcan, K Gunasti Journal of Brand Management 26 (2), 176-194, 2019 | 11 | 2019 |
| Foreign or domestic: who provides better customer service? A Poddar, T Ozcan, RK Madupalli Journal of Services Marketing 29 (2), 124-136, 2015 | 11 | 2015 |
| Effects of absence positioning of unknown product ingredients on consumer evaluations T Ozcan, AM Hattat, M Hair European Journal of Marketing 52 (9/10), 2128-2150, 2018 | 8 | 2018 |
| Understanding common attribute devaluation in multifunctional products T Ozcan, DA Sheinin Journal of Marketing Theory and Practice 21 (4), 389-404, 2013 | 3 | 2013 |
| Consumer attitudes toward counterfeit products: Three-country analysis T Ozcan, AF Maman Larraufie, Z Turk Journal of Euromarketing 21 (2-3), 91-109, 2012 | 3 | 2012 |
| Eric is bad, but Erica is worse: greater negativity bias toward female brands T Ozcan, M Hair, AM Hattat Journal of Marketing Theory and Practice, 1-16, 2022 | 2 | 2022 |
| Evaluating Green Products: The Influence of Package Appearance on Consumer Decision-making and Purchase Likelihood. N Onel, T Ozcan Proceedings of the Northeast Business & Economics Association, 2018 | 2 | 2018 |
| Involuntary switching behavior in restricted decision environments: Consumer responses to stockouts T Ozcan University of Rhode Island, 2008 | 2 | 2008 |
| The crucial role of reference numbers on consumers’ product preferences K Gunasti, T Ozcan, E Howlett Journal of Business Research 168, 114249, 2023 | 1 | 2023 |
| Consumers’ Self-Contradictory Behaviors for Post-Purchase Product Configurations T Ozcan, M Hair, R Bagchi Journal of Marketing Theory and Practice 27 (1), 19-37, 2019 | 1 | 2019 |
| How reaching numerical roundness on subgoals affects the completion of superordinate goals T Ozcan, M Hair, K Gunasti Journal of Business Research 177, 114617, 2024 | | 2024 |
| Disproportional Evaluations of Female Brands: An Abstract T Ozcan, M Hair Academy of Marketing Science Annual Conference, 399-400, 2022 | | 2022 |
| “Buy Me, I’m Green”: The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract N Onel, T Ozcan Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
Michael HairAssociate Professor of Marketing, Southern Illinois University EdwardsvilleVerified email at siue.edu
