Artificial intelligence based strategic human resource management (AISHRM) for industry 4.0 KR Samarasinghe, A Medis Global journal of management and business research 20 (2), 7-13, 2020 | 38 | 2020 |
Impact of corporate social responsibility on corporate brandi mage: With special reference to television channels in Sri Lanka A Medis J. Mark 4, 53-86, 2018 | 3 | 2018 |
Review on brand citizenship behavior and importance of employees in brand strategy AP Medis Journal of Business and Technology 5 (1), 67-74, 2021 | 2 | 2021 |
Impact of Customer Satisfaction on Customer Loyalty–The Study on Supermarkets in the Jaffna District TL Vannarajah, A Medis Social Science and Humanities Journal (SSHJ), 1716-1726, 2020 | 2 | 2020 |
Social Antecedents and Sustainability of Corporate Social Responsibility Initiatives: In Developing Country Perspectives DYG Fie, A Medis World Business 6 (5), 2016 | 2 | 2016 |
An exploration of female leisure shopping experience in shopping malls A Medis, R Herath, SD Silva Department of Marketing Management, Faculty of Commerce and Management …, 2021 | 1 | 2021 |
The Impact of Performance Assessment System on Employee Commitment: A Study among Executive Officers of State-Owned Commercial Banks in Sri Lanka DAT Kumari, A Medis Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021 | 1 | 2021 |
Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries R Rajaratnam, A Medis, R Dissanayake International Journal of Latest Engineering and Management Research (IJLEMR …, 2020 | 1 | 2020 |
Advertising Exposure: A Review on Advertising Challenges in Digital Era D Gunarathne, A Medis Archives of Business Research (ABR) 7 (7), 2019 | 1 | 2019 |
Impact of individual motivation factors and capabilities on knowledge capturing and sharing in IT projects: A review on conceptual and practice perspectives N Jayasuriya, A Medis SSRG International Journal of Economics and Management Studies (SSRG-IJEMS …, 2019 | 1 | 2019 |
Corporate Social Responsibility a Business Strategy or a Social Endeavour: Review of Literature for Sustainability Approach A Medis, D Yong, A Khatibi, F Azam Journal of Economics & Sustainable Development 19, 93-125, 2016 | 1 | 2016 |
Sustainability of CSR Projects: A Strategic Approach DYG Fie, A Medis European Journal of Business and Management 8 (4), 2222-2839, 2016 | 1 | 2016 |
Public Private Partnerships as an Innovative Approach for Agricultural Sustainability in Sri Lankan JD Kulatunga, A Medis Sri Lanka Journal of Marketing 8 (3), 2022 | | 2022 |
Multi-actor value co-creation in community-based tourism M Fernando, C Leckie, R Jopp, HK Daronkola, LW Johnson CAUTHE 2022 Conference Online: Shaping the Next Normal in Tourism …, 2022 | | 2022 |
Psychological Distance and Online Purchasing Intention towards Big Ticket Electronics: A Mediating Effect of Trust Formulation and Moderating Effect of Perceived Risk A PIS, A Medis Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
Big Data Analytics Capability and Firm Performance: A Review on Conceptual and Practice Perspectives SC Jayawarna, A Medis, S Samarakoon Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
Corporate Social Responsibility and Brand Equity: Exploring the Role of Customer Satisfaction, Trust and Customer Loyalty among Supermarkets’ Customers in Sri Lanka MI Mujahid Hilal, A Medis Belihuloya, Sabaragamuwa University of Sri Lanka, 2020 | | 2020 |
Avoidance of Eco-Tourism Labelled Hotels by the Domestic Tourists of Sri Lanka PK Gayathree, NR Perera, AP Medis Sri Lanka Journal of Marketing 5 (2), 2019 | | 2019 |
Impact of social media marketing in customer based brand equity: a mediating role brand knowledge in Sri Lankan FMCG brands MIM Hilal, A Medis Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2017 | | 2017 |
The Relationship between Social Media Marketing Activities and Consumer Purchase Intention: A Study with Special Reference to Mobile Telecommunication Industry in Sri Lanka. L Arachchi, A Medis Department of Marketing Management, University of Kelaniya, 2017 | | 2017 |