| Do spoilers really spoil? Using topic modeling to measure the effect of spoiler reviews on box office revenue JH Ryoo, X Wang, S Lu Journal of Marketing 85 (2), 70-88, 2021 | 43 | 2021 |
| Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews X Wang, J He, DJ Curry, JH Ryoo Journal of Marketing 86 (6), 155-175, 2022 | 35 | 2022 |
| The role of machine learning analytics and metrics in retailing research XS Wang, JHJ Ryoo, N Bendle, PK Kopalle Journal of Retailing 97 (4), 658-675, 2021 | 34 | 2021 |
| Understanding the social media strategies of US primary candidates J Ryoo, N Bendle Journal of Political Marketing 16 (3-4), 244-266, 2017 | 28 | 2017 |
| The 2016 US Primaries: Parties and Candidates in a World of Big Data N Bendle, J Ryoo, A Nastasoiu Political Marketing in the 2016 US Presidential Election, 65-80, 2018 | 11 | 2018 |
| Understanding influence of marketing thought on practice: An analysis of business journals using textual and latent Dirichlet allocation (LDA) analysis A Borah, XS Wang, JHJ Ryoo Customer Needs and Solutions 5 (3), 146-161, 2018 | 8 | 2018 |
