| Influence of personality traits on perceived relationship quality within a franchisee‐franchisor context RP Dant, SK Weaven, BL Baker European Journal of Marketing 47 (1/2), 279-302, 2013 | 124 | 2013 |
| An introspective examination of single-unit versus multi-unit franchisees RP Dant, SK Weaven, BL Baker, HJ Jeon Journal of the Academy of Marketing Science 41, 473-496, 2013 | 93 | 2013 |
| Stable plural forms in franchise systems: An examination of the evolution of ownership redirection research BL Baker, RP Dant Strategy and governance of networks: Cooperatives, franchising, and …, 2008 | 62 | 2008 |
| Entrepreneurship within the history of marketing CJ Edwards, JS Bendickson, BL Baker, SJ Solomon Journal of Business Research 108, 259-267, 2020 | 41 | 2020 |
| Word-of-mouth, traditional and covert marketing: Comparative studies SL Boyer, DR Edmondson, B Baker, P Solomon Academy of Marketing Studies Journal 19 (1), 102, 2015 | 39 | 2015 |
| A knowledge-based explanation of franchise system resources and performance HJ Jeon, RP Dant, BL Baker Journal of Marketing Channels 23 (3), 97-113, 2016 | 36 | 2016 |
| The influence of gratitude on franchisor‐franchisee relationships S Weaven, BL Baker, RP Dant Journal of Small Business Management 55, 275-298, 2017 | 30 | 2017 |
| Relational marketing throughout the history of commercial exchange: Blind spots in marketing’s origin story CJ Edwards, BL Baker Journal of marketing channels 26 (3), 161-177, 2020 | 20 | 2020 |
| Predicting organizational form choice from pre-entry characteristics of franchisees S Weaven, BL Baker, C Edwards, L Frazer, D Grace Australasian marketing journal 26 (1), 49-58, 2018 | 17 | 2018 |
| Gratitude in franchisor-franchisee relationships: does personality matter? S Quach, SK Weaven, P Thaichon, B Baker, CJ Edwards European journal of marketing 54 (1), 109-144, 2020 | 14 | 2020 |
| What to expect after the honeymoon: Evolutionary psychology of part-time franchising P Thaichon, S Weaven, S Quach, B Baker, L Frazer Journal of Strategic Marketing 28 (8), 702-726, 2020 | 9 | 2020 |
| An empirical examination of the dark side of relationship marketing within a business-to-business context BL Baker, RP Dant, SK Weaven Handbook of research on distribution channels, 486-515, 2019 | 9 | 2019 |
| Equity and ethical environmental influences on regulated business-to-consumer exchange BL Baker, WC Lesch Journal of macromarketing 33 (4), 322-341, 2013 | 9 | 2013 |
| The use of swear words in print advertising BL Baker, CJ Broadus Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2014 | 8 | 2014 |
| The importance of historical research in logistics and supply chain management: a biographical perspective BL Baker, JR Stock Proceedings of the CSCMP Educator’s Conference, 2011 | 6 | 2011 |
| Correlates of successful franchise performance H Jin, R Dant, B Baker 19th Annual Robert Mittelstaedt Doctoral Symposium Proceeding. Lincoln …, 2010 | 6 | 2010 |
| Bad actors in the channels of distribution: Conceptual clarity, demarcation & antecedents of abuse BL Baker, CJ Edwards International Journal of the Academic Business World 12 (1), 1-8, 2018 | 3 | 2018 |
| Differentiating indebtedness and gratitude in the commercial exchange context BL Baker, C Edwards Baker, B and Edwards, C,(2018)" Differentiating Indebtedness and Gratitude …, 2018 | 2 | 2018 |
| Effective conflict resolution within marketing channels BL Baker, CJ Edwards Journal of Empirical Generalisations in Marketing Science 23 (1), 2023 | 1 | 2023 |
| Erratum to: an introspective examination of single-unit versus multi-unit franchisees RP Dant, SK Weaven, BL Baker, HJ Jeon Journal of the Academy of Marketing Science 41, 497-500, 2013 | 1 | 2013 |
