| Rethinking virtuality and its impact on teams MK Foster, A Abbey, MA Callow, X Zu, AD Wilbon Small Group Research 46 (3), 267-299, 2015 | 110 | 2015 |
| Identifying promotional appeals for targeting potential volunteers: an exploratory study on volunteering motives among retirees M Callow International Journal of Nonprofit and Voluntary Sector Marketing 9 (3), 261-274, 2004 | 109 | 2004 |
| Older adults’ intention to socially isolate once COVID-19 stay-at-home orders are replaced with “Safer-at-Home” public health advisories: A survey of respondents in Maryland MA Callow, DD Callow, C Smith Journal of Applied Gerontology 39 (11), 1175-1183, 2020 | 67 | 2020 |
| Content analysis in cross-cultural advertising research: insightful or superficial? D Lerman, M Callow International Journal of Advertising 23 (4), 507-521, 2004 | 65 | 2004 |
| Implicit meaning in visual print advertisements: a cross-cultural examination of the contextual communication effect M Callow, L Schiffman International journal of advertising 21 (2), 259-277, 2002 | 60 | 2002 |
| Sociocultural meanings in visually standardized print ads M Callow, LG Schiffman European Journal of Marketing 38 (9/10), 1113-1128, 2004 | 58 | 2004 |
| The ‘Spanglification’of advertising campaigns in Hispanic media? A comparison of approaches in Spanish‐only and dual language magazines M Callow, C Gibran Mcdonald Journal of Marketing Communications 11 (4), 283-295, 2005 | 37 | 2005 |
| User acceptance and willingness to pay for connected vehicle technologies: Adaptive choice-based conjoint analysis HS Shin, M Callow, S Dadvar, YJ Lee, ZA Farkas Transportation Research Record 2531 (1), 54-62, 2015 | 36 | 2015 |
| Consumer evaluations of price discounts in foreign currencies MA Callow, DB Lerman Journal of Product & Brand Management 12 (5), 307-321, 2003 | 33 | 2003 |
| Older adults’ behavior intentions once a COVID-19 vaccine becomes available MA Callow, DD Callow Journal of Applied Gerontology 40 (9), 943-952, 2021 | 26 | 2021 |
| A visual Esperanto? The pictorial metaphor in global advertising MA Callow, LG Schiffman ACR European Advances, 1999 | 14 | 1999 |
| “Free Shipping” or “Dollar Off”? The Moderating Effects of List Price and E-Shopping Experience On Consumer Preference For Online Discount SN Ahmad, M Callow International Journal of Electronic Commerce Studies 9 (1), 55-70, 2018 | 13 | 2018 |
| Do you see what I see? A cross-cultural analysis of the social identity metaphor in visual print advertisements MA Callow City University of New York, 2000 | 9 | 2000 |
| The consumer versus the judge: an empirical comparison of approaches to content analysis in cross-cultural advertising research D Lerman, M Callow ACR North American Advances, 2003 | 8 | 2003 |
| Cross-cultural pricing issues M Callow, D Lerman Cross-Cultural Marketing, Thomson Learning, London, 2003 | 6 | 2003 |
| Women’s acceptance of and willingness-to-pay for connected vehicles HS Shin, ZA Farkas, YJ Lee, M Callow, S Dadvar 5th International Conference on Women's Issues in TransportationFederation …, 2014 | 5 | 2014 |
| Over-Reading Into the Visual Print Ad: The Development of Weak Implicatures Among Consumers from the United States, Spain, and the Philippines. MA Callow, LG Schiffman Advances in Consumer Research 29 (1), 2002 | 5 | 2002 |
| Content analysis in cross-cultural advertising research: limitations and recommendations DB Lerman, MA Callow ACR European Advances, 1999 | 4 | 1999 |
| Measuring User Acceptance of and Willingness-to-Pay for CVI Technology HS Shin, M Callow, ZA Farkas, YJ Lee, S Dadvar Connected Vehicle/Infrastructure University Transportation Center, 2016 | 3 | 2016 |
| The mediating role of motorists’ evaluation of current roadway conditions in determining their willingness to pay for future improvements. M Callow, NK Austin Morgan State University. National Transportation Center, 2011 | 2 | 2011 |
Hyeon-Shic ShinAssociate Professor of City and Regional Planning, Morgan State UnivertiyVerified email at morgan.edu
