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Ghazal Shams
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The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
G Shams, MA Rehman, S Samad, RA Rather
Journal of Financial Services Marketing 25 (1), 25-34, 2020
962020
Hospitality-based service recovery, outcome favourability, satisfaction with service recovery and consequent customer loyalty: an empirical analysis
G Shams, R Rather, M Abdur Rehman, RN Lodhi
International Journal of Culture, Tourism and Hospitality Research, 2020
702020
Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z
G Shams, MA Rehman, S Samad, EL Oikarinen
Journal of Financial Services Marketing 25 (1), 1-13, 2020
632020
Let’s get acquainted: an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
I Osman, M Abdur Rehman, S Mohy Ul Din, G Shams, K Aziz
Journal of Islamic Marketing 13 (11), 2209-2231, 2022
92022
Revisiting the corporate image through service quality and relationship marketing: an empirical evidence from Malaysian and Saudi Arabian Takaful customers
M Abdur Rehman, S Khan, I Osman, K Aziz, G Shams
Journal of Islamic Accounting and Business Research 12 (6), 849-871, 2021
92021
The Study of Impact of Service Recovery on Customer Satisfaction With Service Improvement
G Shams, MR Dalvi
Journal of Development & Evolution Mnagement 1397 (33), 53-60, 2018
12018
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