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Rana Elaydi
Rana Elaydi
Dr
Verified email at aast.edu
Title
Cited by
Cited by
Year
Investigating the Impact of Ad Characteristics on Social Media Ad Effectiveness in Egypt: Online Customer Engagement as a Mediator
MAA El-Naga, MT Abd El Azeem, RW Abdelmoneam
International Journal of Social Science and Human Research 5 (05), 1844-1870, 2022
22022
The Impact of Social Media Ad Features on Social Media Ad Effectiveness in The Fashion Market in Egypt: The Mediating Role of Online Customer Engagement
RW Abdel-moneam
Arab Academy for Science Technology and Maritime Transport, 2022
2022
Investigating the Impact of Ad Formats and Ad Intrusiveness on Social Media Ad Effectiveness in the Fashion Market in Egypt
MAA El-Naga, MT Abd El Azeem, RW Abdel-moneam
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