An evolutionary process model of cause‐related marketing and systematic review of the empirical literature BA Lafferty, AK Lueth, R McCafferty Psychology & Marketing 33 (11), 951-970, 2016 | 133 | 2016 |
More trust in fewer followers: Diverging effects of popularity metrics and green orientation social media influencers M Pittman, A Abell Journal of Interactive Marketing 56 (1), 70-82, 2021 | 108 | 2021 |
Extending the boundaries of sensory marketing and examining the sixth sensory system: Effects of vestibular sensations for sitting versus standing postures on food taste perception D Biswas, C Szocs, A Abell Journal of Consumer Research 46 (4), 708-724, 2019 | 66 | 2019 |
Digital engagement on social media: how food image content influences social media and influencer marketing outcomes A Abell, D Biswas Journal of Interactive Marketing 58 (1), 1-15, 2023 | 35 | 2023 |
What’s in a “Happy” meal? The effects of smiley faces in restaurant logos on price and healthfulness perceptions A Abell, L Smith, D Biswas Journal of Advertising 53 (1), 54-69, 2024 | 4 | 2024 |
Curvy digital marketing designs: virtual elements with rounded shapes enhance online click-through rates D Biswas, A Abell, R Chacko Journal of Consumer Research, ucad078, 2023 | 4 | 2023 |
How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices A Abell University of South Florida, 2019 | 1 | 2019 |
How Mental Stimulation Exercises Can Nudge Healthier Food Choices for Children: An Abstract D Biswas, A Lueth Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
Mathematics Is Good for the Mind and Body: Children Make Better Food Choices after Solving Math Problems M Lim, A Abell, C Szocs, D Biswas Journal of the Association for Consumer Research 9 (2), 000-000, 2024 | | 2024 |
EXPRESS: The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions A Abell, C Morgan, M Romero Journal of Marketing Research, 00222437241240694, 2024 | | 2024 |
How Can a Product Display Lead to Healthier Choices? Horizontal and Vertical Organization of Foods and Beverages A Abell, K Lund Society for Consumer Psychology Annual Conference 2023, San Juan, Puerto …, 2023 | | 2023 |
What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions: An Abstract A Abell, L Smith, D Biswas Academy of Marketing Science Annual Conference, 227-228, 2022 | | 2022 |
Can a Complement-Based Organization Lead to Healthier Choices? Horizontal and Vertical Display of Foods and Beverages A Abell, K Lund, D Biswas 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the …, 2022 | | 2022 |
GREENFLUENCERS ON SOCIAL MEDIA: POSITIVE EFFECTS OF LOWER POPULARITY METRICS FOR PRODUCTS SPONSORED BY GREEN INFLUENCERS M Pitman, A Abell American Academy of Advertising. Conference. Proceedings (Online), 69-69, 2021 | | 2021 |
I8. How Food Images on Social Media Influence Online Reactions A Abell, D Biswas ACR North American Advances, 2018 | | 2018 |
How Visual Sensory Cues Influence Reactions on Social Media: An Abstract A Abell, D Biswas Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
Hungry, Healthy, Happy! How Emolabeling with Smiley Faces Induces Healthier Food Choices for Children: An Abstract A Lueth Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
How food-related scents influence consumers' choices for fresh products AK Lueth, K Lund, D Biswas 2017 Winter AMA Conference, Orlando, USA, February 17-19, 2017, 2017 | | 2017 |
Mental Stimulation and Cognitive Orientation: Implications For Children’S and Adults’ Food Choices D Biswas, A Abell, C Szocs ACR North American Advances, 2017 | | 2017 |