| Collaborative Consumption: Strategic and Economic Implications of Product Sharing B Jiang, L Tian Management Science 64 (3), 1171-1188, 2018 | 129 | 2018 |
| Firm strategies in the “mid tail” of platform-based retailing B Jiang, K Jerath, K Srinivasan Marketing Science 30 (5), 757-775, 2011 | 127 | 2011 |
| To share or not to share: Demand forecast sharing in a distribution channel B Jiang, L Tian, Y Xu, F Zhang Marketing Science 35 (5), 800-809, 2016 | 49 | 2016 |
| Effects of Consumer-to-Consumer Product Sharing on Distribution Channel L Tian, B Jiang Production and Operations Management, 2018 | 41 | 2018 |
| Signaling through price and quality to consumers with fairness concerns X Guo, B Jiang Journal of Marketing Research 53 (6), 988-1000, 2016 | 39 | 2016 |
| Signaling through pricing by service providers with social preferences B Jiang, J Ni, K Srinivasan Marketing Science 33 (5), 641-654, 2014 | 32 | 2014 |
| Impact of consumer reviews and ratings on sales, prices, and profits: theory and evidence BJ Jiang, B Wang ICIS 2008 Proceedings, 141, 2008 | 29 | 2008 |
| Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer Needs and Solutions 5 (1-2), 93-106, 2018 | 27 | 2018 |
| Anticipated Regret and Product Innovation B Jiang, C Narasimhan, O Turut Management Science, 2017 | 24 | 2017 |
| Software licensing: Pay-per-use versus perpetual B Jiang, P Chen, T Mukhopadhyay Available at SSRN 1088570, 2007 | 22* | 2007 |
| Production and operations management H Guo, X Zhao, L Hao, D Liu, B Balcik, S Silvestri, MÈ Rancourt, ... Production and Operations Management 5 (1), 25-41, 2019 | 21 | 2019 |
| Quality and Pricing Decisions in a Market with Consumer Information Sharing B Jiang, B Yang Management Science, 2017 | 19 | 2017 |
| An economic analysis of online product reviews and ratings B Jiang, P Chen Available at SSRN 1023302, 2007 | 19 | 2007 |
| Pricing and persuasive advertising in a differentiated market B Jiang, K Srinivasan Marketing Letters 27 (3), 579-588, 2016 | 16* | 2016 |
| Marketing in the sharing economy GM Eckhardt, MB Houston, B Jiang, C Lamberton, A Rindfleisch, G Zervas Journal of Marketing 83 (5), 5-27, 2019 | 8 | 2019 |
| Peer-to-peer markets with bilateral ratings TT Ke, B Jiang, M Sun MIT Sloan Research Paper, 2017 | 6 | 2017 |
| Managerial Optimism in a Competitive Market B Jiang, C Liu Production and Operations Management, 2019 | 5 | 2019 |
| Inter-Competitor Licensing and Product Innovation B Jiang, H Shi Journal of Marketing Research, 2018 | 5 | 2018 |
| Dynamic pricing of experience goods in markets with demand uncertainty YH Chen, B Jiang Available at SSRN 2841112, 2017 | 5 | 2017 |
| Effects of cost-information transparency on intertemporal pricing and innovation B Jiang, K Sudhir, T Zou Available at SSRN 2732812, 2017 | 5* | 2017 |
kannan srinivasanProfessor, Carnegie Mellon UniversityVerified email at andrew.cmu.edu
