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Laetitia Radder
Laetitia Radder
Professor of Marketing Management, Nelson Mandela University
Verified email at mandela.ac.za
Title
Cited by
Cited by
Year
High-involvement and low-involvement products: A comparison of brand awareness among students at a South African university
L Radder, W Huang
Journal of Fashion Marketing and Management 12 (2), 232-243, 2008
2902008
An examination of the museum experience based on Pine and Gilmore's experience economy realms
L Radder, X Han
Journal of Applied Business Research (JABR) 31 (2), 455-470, 2015
2322015
The SPACE matrix: A tool for calibrating competition
L Radder, L Louw
Long Range Planning 31 (4), 549-559, 1998
1381998
Mass customization and mass production
L Radder, L Louw
The TQM Magazine 11 (1), 35-40, 1999
1211999
Factors affecting food choice in relation to venison: A South African example
L Radder, R Le Roux
Meat science 71 (3), 583-589, 2005
982005
Dimensions of guest house service: Managers' perceptions and business travellers' expectations
L Radder, Y Wang
International Journal of Contemporary Hospitality Management 18 (7), 554-562, 2006
842006
Decision-making styles of young Chinese, Motswana and Caucasian consumers in South Africa: An exploratory study
L Radder, Y Li, JJ Pietersen
Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie …, 2006
832006
Decision-making styles of young Chinese, Motswana and Caucasian consumers in South Africa: An exploratory study
L Radder, Y Li, JJ Pietersen
Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie …, 2006
832006
Perceived quality, visitor satisfaction and conative loyalty in South African heritage museums
L Radder, X Han
International Business & Economics Research Journal (IBER) 12 (10), 1261-1272, 2013
772013
Antecedents of South African high school pupils acceptance of universities SMS advertising
L Radder, J Pietersen, H Wang, X Han
International Business & Economics Research Journal (IBER) 9 (4), 2010
712010
Perceived experience value, satisfaction and behavioural intentions: A guesthouse experience
F Amoah, F Amoah, L Radder, L Radder, M van Eyk, M van Eyk
African Journal of Economic and Management Studies 7 (3), 419-433, 2016
642016
Motives of international trophy hunters
L Radder
Annals of Tourism Research 32 (4), 1141-1144, 2005
582005
Service quality of on-campus student housing: a South African experience
L Radder, X Han
The International Business & Economics Research Journal 8 (11), 107-119, 2009
532009
Hunters' motivations and values: A South African perspective
L Radder, T Bech-Larsen
Human Dimensions of Wildlife 13 (4), 252-262, 2008
432008
Stakeholder delight: the next step in TQM
L Radder
The TQM Magazine 10 (4), 276-280, 1998
421998
Experience quality dimensions and customer perceptions: A case study of guesthouses in Ghana
F Amoah, L Radder, M van Eyk, P Elizabeth
African Journal of Hospitality, Tourism and Leisure 5 (4), 1-21, 2016
372016
The marketing practices of independent fashion retailers: evidence from South Africa
L Radder
journal of small business management 34 (1), 78, 1996
301996
Levels of customer loyalty and perceptions of loyalty programme benefits: A South African retail example
L Radder, M Van Eyk, C Swiegelaar
The Retail and Marketing Review 11 (1), 92-105, 2015
272015
Consumers’ Perceptions of African Wildlife Meat: A Laddering Study
L Radder, KG Grunert
Journal of Food Products Marketing 15 (2), 164-174, 2009
242009
Measurement And Consequences Of US Tourists’ Perceptions Of Service Quality: A South African Hunting Safari Case Study
X Han, L Radder
International Business & Economics Research Journal (IBER) 10 (5), 33-48, 2011
212011
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