| Factors influencing perceived quality and repurchase intention towards green products S Ariffin, JM Yusof, L Putit, MIA Shah Procedia Economics and Finance 37 (16), 391-396, 2016 | 308 | 2016 |
| Breaking through the clutter in media environment: how do celebrities help? M Muda, R Musa, L Putit Procedia-social and behavioral sciences 42, 374-382, 2012 | 87 | 2012 |
| Conceptualizing the influences of knowledge and religiosity on Islamic credit card compliance ZJ Johan, L Putit Procedia Economics and Finance 37, 480-487, 2016 | 71 | 2016 |
| Impact of relationship marketing tactics (RMT's) & relationship quality on customer loyalty: A study within the Malaysian mobile telecommunication industry MF Abdullah, L Putit, CBC Teo Procedia-Social and Behavioral Sciences 130, 371-378, 2014 | 71 | 2014 |
| Celebrity endorsement in advertising: A double-edged sword M Muda, R Musa, L Putit Journal of Asian behavioural studies 2 (3), 21-32, 2017 | 57 | 2017 |
| Consumers Acceptance of 'Halal' Credit Card Services: An Empirical Analysis L Putit, ZJ Johan Journal of Emerging Economies and Islamic Research (JEEIR) 3 (1), 2015 | 50* | 2015 |
| EXAMINING THE EFFECT OF SUBJECTIVE NORMS AND COMPATIBILITY AS EXTERNAL VARIABLES ON TAM: MOBILE BANKING ACCEPTANCE IN YEMEN OI Ahmed M. Mutahar, Norzaidi Mohd Daud, T. Ramayah, Lennora Putit Sci.Int.(Lahore) 29 (4), 769-776, 2017 | 35* | 2017 |
| Micro-culture and consumers' adoption of technology: a need to re-evaluate the concept of national culture L Putit, DC Arnott Academy of Marketing Science Review 2007, 1, 2007 | 34 | 2007 |
| Linking 'Halal' Friendly Hotel Attributes and Customer Satisfaction: The Islamic Tourism Sector. L Putit, M Muda, AN Mahmood, NZA Taufek, N Wahib Journal of Emerging Economies & Islamic Research 4, 2016 | 31 | 2016 |
| Consumers Perception of Islamic Credit Cards: An Exploratory Study. NIA Johan, Z. J., Hussain, M. Z., Putit, L., Dali, N. R. S. M.and Hafit Pertanika Journal of Social Science & Humanities. 25 (http://www.pertanika …, 2018 | 25* | 2018 |
| Determinants of attitude toward celebrity-endorsed advertisements: A conceptual model M Muda, R Musa, L Putit 2010 International Conference on Science and Social Research (CSSR 2010 …, 2010 | 25 | 2010 |
| Factors influencing Saudi Arabian women’s shopping behavior in online purchase activities A Al-Mowalad, L Putit Journal of Emerging Economies and Islamic Research 1 (2), 30-41, 2013 | 24 | 2013 |
| Drivers of e-commerce adoption amongst small & medium sized enterprises (SMEs) in the business service sector ZM Zain, AA Jusoh, RIS Munir, L Putit Journal of International Business, Economics and Entrepreneurship 5 (1), 50-58, 2020 | 19 | 2020 |
| IMPACT OF KNOWLEDGE AND RELIGIOSITY ON HALAL PRODUCT COMPLIANCE: A FINANCIAL SERVICE PERSPECTIVE ZJ Johan, L Putit | 19 | 2014 |
| Factors that influence Saudi consumers behavior to make online purchase A Al-Mowalad, L Putit International conference on management, behavioral sciences and economics issues, 2012 | 19 | 2012 |
| The role of trialability, awareness, perceived ease of use, and perceived usefulness in determining the perceived value of using mobile banking in Yemen AM Mutahar, NM Daud, T Ramayah, L Putit, O Isaac, I Alrajawy The 7th international conference postgraduate education (ICPE7), 884-898, 2016 | 15 | 2016 |
| Exploring Academics' Work-Life Balance and Stress Levels Using Flexible Working Arrangements G Subramaniam, J Ramachandran, L Putit, R Raju Environment-Behaviour Proceedings Journal 5 (15), 469-476, 2020 | 14 | 2020 |
| Exploring factors influencing neuromarketing implementation in malaysian universities: barriers and enablers AH Alsharif, NZM Salleh, AR Hashem E, A Khraiwish, L Putit, LSM Arif Sustainability 15 (5), 4603, 2023 | 13 | 2023 |
| Consumer behavioral intention to use complementary alternative medicine UH Omar, L Putit identity 3, H5, 2012 | 13 | 2012 |
| EXAMINING CONSUMERS'E-TRANSACTION BEHAVIOUR ADOPTION: AN EXPLORATORY STUDY L Putit Journal of Human Capital Development (JHCD) 1 (1), 41-46, 2008 | 13 | 2008 |
Professor Dr Rosidah MusaUniversiti Teknologi MARA, Shah Alam, MalaysiaVerified email at salam.uitm.edu.my
