Aaron J. Michelon

202320247 3

Margaret FaulknerUniversity of South AustraliaVerified email at unisa.edu.au
Steven BellmanProfessor, University of South AustraliaVerified email at marketingscience.info
Professor Johan BruwerUniversity of South Australia; The University of AdelaideVerified email at unisa.edu.au
Justin CohenSenior Lecturer, Ehrenberg-Bass Institute, University of South AustraliaVerified email at marketingscience.info
Arry TanusondjajaUniversity of South AustraliaVerified email at unisa.edu.au
Nicole HartnettUniversity of South AustraliaVerified email at marketingscience.info
Lara StocchiSenior Lecturer in Marketing, University of South AustraliaVerified email at unisa.edu.au

Aaron J. Michelon

Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science

Verified email at marketingscience.info - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
A new benchmark for mechanical avoidance of radio advertising: Why radio advertising is a sound investment A Michelon, S Bellman, M Faulkner, J Cohen, J Bruwer Journal of Advertising Research 60 (4), 407-416, 2020	7	2020
Reaching Voters on Social Media: Planning Political Advertising on Snapchat A Tanusondjaja, A Michelon, N Hartnett, L Stocchi International Journal of Market Research 65 (5), 566-580, 2023	3	2023
Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More A Michelon, S Bellman, M Faulkner, J Cohen, J Bruwer Journal of Advertising Research, 2024		2024
Outstanding Reviewer in Track M Education, S Marketing, S Marketing, P van Esch, S Ferguson, ... ANZMAC 2017, 13, 2017		2017

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