| An empirical study of success factors of women entrepreneurs in southern region in Malaysia SS Alam, MFM Jani, NA Omar International Journal of economics and Finance 3 (2), 166-175, 2011 | 382 | 2011 |
| Small-scale households renewable energy usage intention: Theoretical development and empirical settings SS Alam, NHN Hashim, M Rashid, NA Omar, N Ahsan, MD Ismail Renewable energy 68, 255-263, 2014 | 217 | 2014 |
| The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety NA Omar, MA Nazri, MH Ali, SS Alam Journal of Retailing and Consumer Services 62, 102600, 2021 | 212 | 2021 |
| Exploring the influence of store attributes on customer experience and customer engagement S Mohd-Ramly, NA Omar International Journal of Retail & Distribution Management 45 (11), 1138-1158, 2017 | 148 | 2017 |
| Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia SS Alam, NMHN Hashim, M Ahmad, CAC Wel, SM Nor, NA Omar Intangible Capital 10 (3), 619-638, 2014 | 117 | 2014 |
| Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint SA Nor Asiah, Ruzita, Che Aniza Intangible Capital 10 (1), 446, 2014 | 113* | 2014 |
| Parents’ perceived service quality, satisfaction and trust of a childcare centre: Implication on loyalty NA Omar, MA Nazri, NK Abu, Z Omar International Review of Business Research Papers 5 (5), 299-314, 2009 | 107 | 2009 |
| Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia N Asiah Omar, C Aniza Che Wel, N Abd Aziz, S Shah Alam Measuring Business Excellence 17 (1), 33-50, 2013 | 88 | 2013 |
| The effect of entrepreneurial orientation, innovation capability and knowledge creation on firm performance: A perspective on small scale entrepreneurs NA Omar, HM Aris, MA Nazri Jurnal Pengurusan 48 (1), 187-200, 2016 | 83 | 2016 |
| Measuring service quality in retail loyalty programmes (LPSQual) Implications for retailers' retention strategies N Asiah Omar, R Musa International Journal of Retail & Distribution Management 39 (10), 759-784, 2011 | 80 | 2011 |
| Retail loyalty programs in Malaysia: The relationship of equity, value, satisfaction, trust, and loyalty among cardholders NA Omar, SS Alam, NA Aziz, MA Nazri Journal of Business Economics and Management 12 (2), 332-352, 2011 | 73 | 2011 |
| Exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: SME (exporters) perspectives NA Aziz, NA Omar Journal of Business Economics and Management 14 (sup1), S257-S278, 2013 | 72 | 2013 |
| The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: An empirical study NA Omar, MA Nazri, LH Osman, MS Ahmad Geografia 12 (2), 2016 | 68 | 2016 |
| Program Benefits, Satisfaction and Loyalty in Retail Loyalty Program: Exploring the Roles of Program Trust and Program Commitment. NA Omar, CAC Wel, R Musa, MA Nazri IUP Journal of Marketing Management 9 (4), 2010 | 67 | 2010 |
| Program perceived value and program satisfaction influences on store loyalty. NA Omar, R Musa, MA Nazri Gadjah Mada International Journal of Business 9 (3), 2007 | 61 | 2007 |
| Exploring food waste during the COVID-19 pandemic among Malaysian consumers: The effect of social media, neuroticism, and impulse buying on food waste A Lahath, NA Omar, MH Ali, ML Tseng, Z Yazid Sustainable Production and Consumption 28, 519-531, 2021 | 54 | 2021 |
| Important determinant of consumers’ retail selection decision in Malaysia CAC Wel, SR Hussin, NA Omar, SM Nor World Review of Business Research 2 (2), 164-175, 2012 | 52 | 2012 |
| UNDERSTANDING THE RELATIONSHIPS OF PROGRAM SATISFACTION, PROGRAM LOYALTY AND STORE LOYALTY AMONG CARDHOLDERS OF LOYALTY PROGRAMS. NA Omar, MA Nazri Asian Academy of Management Journal 16 (1), 2011 | 51 | 2011 |
| Perceived retailer innovativeness and brand equity: Mediation of consumer engagement NA Omar, AS Kassim, S Shah Alam, Z Zainol The Service Industries Journal 41 (5-6), 355-381, 2021 | 50 | 2021 |
| The effect of customer–brand relationship investments' dimensions on customer engagement in emerging markets Z Zainol, NA Omar, J Osman, NF Habidin Journal of Relationship Marketing 15 (3), 172-199, 2016 | 49 | 2016 |
